Prof Arti D Kalro
vidwan id: 52006
Associate Professor, Shailesh J Mehta School of Management
Indian Institute of Technology Bombay
Expertise
- Management
Publications
Publications
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Scopus
h-index
14
CrossRef
Citations
229
h-index
8
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Professional Recognition
Fellowship
Indian Institutes of Management, AhmedabadReceived the Departmental Excellence in Teaching Award (EiT)
IIT BombayCommunity & Membership
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Bio
Advertising and Persuasion, Integrated Marketing Communications, Online and Social Media Marketing, Green Marketing.
Personal Details
- Female
- Associate Professor , Indian Institute of Technology Bombay
- Indian Institute of Technology Bombay, Powai
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Co-Authors (6)
THIAGARAJAR SCHOOL OF MANAGEMENT
Indian Institute of Technology Madras
Indian Institute of Technology Bombay
Indian Institute of Management Mumbai
Indian Institute of Technology Bombay
Indian Institute of Technology Bombay
Scholarly Work
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Scholarly Publications
Four decades of negative word-of-mouth and negative electronic word-of-mouth: A morphological analysis
Open AccessPositioning products through names: effect of sound symbolism on perception of products with blended brand names
Open AccessThe interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements
Open Access
10.1002/cb.1809
2
25