Prof Arti D Kalro
vidwan id: 52006
Associate Professor, Shailesh J Mehta School of Management
Indian Institute of Technology Bombay
Expertise
- Management
Publications
Publications
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Scopus
h-index
14
CrossRef
Citations
229
h-index
8
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Professional Recognition
Fellowship
Indian Institutes of Management, AhmedabadReceived the Departmental Excellence in Teaching Award (EiT)
IIT BombayCommunity & Membership
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Bio
Advertising and Persuasion, Integrated Marketing Communications, Online and Social Media Marketing, Green Marketing.
Personal Details
- Female
- Associate Professor , Indian Institute of Technology Bombay
- Indian Institute of Technology Bombay, Powai
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Co-Authors (6)
THIAGARAJAR SCHOOL OF MANAGEMENT
Indian Institute of Technology Madras
Indian Institute of Technology Bombay
Indian Institute of Management Mumbai
Indian Institute of Technology Bombay
Indian Institute of Technology Bombay
Scholarly Work
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Scholarly Publications
Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy
Open AccessEnhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors
Open Access
10.1016/j.intmar.2018.12.003
128
160
Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal
Open AccessMotivations and outcomes of seeking online consumer reviews: A literature synthesis
Open AccessEnvironmental claims in Indian print advertising: An empirical study and policy recommendation
Open AccessThe ad format-strategy effect on comparative advertising effectiveness
Open Access
10.1108/EJM-11-2015-0764
12
15