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Dr Nachiketas Nandakumar

vidwan id: 255234
Male

Assistant Professor, Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 16
h-index 2

CrossRef

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Citations 13
h-index 2
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Professional Recognition

2017

Outstanding Contribution in Reviewing

Journal of Business Research
2018

Employee of the Quarter

Great Lakes Institute of Management
2009

Employee of the Month

Kotak Mahindra Old Mutual Life Insurance Pvt Ltd.

Community & Membership

2021

International Programs

Coordinator
2023

International Accreditations

Coordinator

American Marketing Association

2023
Permanent

Bio

Business Management

Personal Details

  • Male
  • Assistant Professor , THIAGARAJAR SCHOOL OF MANAGEMENT
  • Thiagarajar School of Management
PhD
Other Institute 2019
Assistant Professor Jun 2025 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Assistant Professor Sep 2024 – May 2025
Chinmaya Vishwavidyapeeth | Department of Contemporary Knowledge Systems
Assistant Professor Mar 2021 – Aug 2024
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy

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Co-Authors (2)

Harindranath

Prof Harindranath R M

S R M Institute of Science & Technology, Chennai

Arti D

Prof Arti D Kalro

Indian Institute of Technology Bombay

Scholarly Work

Market Insights

Funding Agency: Client

Principal Investigator / Consultant Lead

125,000

2023 - Ongoing

Ongoing
Retail Expansion Strategy

Funding Agency: Client

Consultant Lead

181,000

2021 - 2021

Completed
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Scholarly Publications

Exploring barriers to complementary and alternative medicine adoption in India: an ISM-MICMAC analysis

Open Access
aip
Authors: N Balasubramanian, U Palaniappan, M Balaji, N Nandakumar

Towards Mass Acceptance of E-Governance Mobile Applications: Moderating Role of Prosocial Attitude and Privacy Concern

Open Access
article
Authors: Dr.Rameshkumar J, Dr. Nataraj B, Dr. Nachiketas Nandakumar,

Public service announcements: A literature review and way forward

Open Access
Review
Authors: Bharadhwaj Sivakumaran ., Harindranath R. M. ., Nachiketas Nandakumar ., Ekta Srivastava .,

Reimagining Sustainable Management Practices : Addressing the Adverse Impact of WhatsApp Group Communication on Young Employees in Indian Workplaces

Open Access
book chapter
Authors: Dutta Kongkona, Nandakumar N

Does repurchase timing matter in promotional framing effect?

Open Access
review

”Improving the Effectiveness of Healthcare Communication: The Critical Role of Vividness

Open Access
conference proceedings
Authors: Nandakumar N, Sivakumaran B

Threat, efficacy and message framing in consumer healthcare

Open Access
Article
Authors: Nandakumar N.;Sivakumaran B.;Kalro A.;Sharma P.

Industry Initiatives to Addressing Water Concerns in India Today: The Inward and the Outward Looking Possibilities

Open Access
article
Authors: Palaksha C, Nandakuamar N, Rao P