Ministry of Education
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Prof Harindranath R M

vidwan id: 475539
Male

Professor, Department of Management Studies - VDP
S R M Institute of Science & Technology, Chennai

Orchid Icon 0000-0002-2716-2400 Google Scholar Icon 57064386900 Researcher Icon ABX-5769-2022 Google Scholar Icon X1PoOTYAAAAJ

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 111
h-index 5

CrossRef

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Citations 58
h-index 3
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Professional Recognition

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Community & Membership

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Bio

Marketing Management

Personal Details

  • Male
  • Professor , S R M Institute of Science & Technology, Chennai
  • No.6 Packiavilla, Joseph Second Street Pazhavanthangal.
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Professor Jul 2023 – Present
S R M Institute of Science & Technology, Chennai | Department of Management Studies - VDP

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Co-Authors (9)

Archana

Dr Archana Patro

Indian Institute of Management, Bodhgaya

Archana

Dr Archana Patro

Indian Institute of Management Rohtak

Jayanth

Prof Jayanth Jacob

Anna University

Ritesh Kumar

Dr Ritesh Kumar Dubey

XIM University, Bhubaneswar

Ritesh

Dr Ritesh Dubey

XIM University, Bhubaneswar

Nachiketas

Dr Nachiketas Nandakumar

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Pradeep Kumar

Dr Pradeep Kumar Mohanty

Bennett University, Greater Noida

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Dr Praseeda Challapalli

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Prof Nakkeeran Senthil Kumar

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Scholarly Work

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Scholarly Publications

Social Media Information Sharing: Is It a Catalyst for Green Consumption among Gen X and Gen Y Cohorts?

Open Access
Article
Year: 2024. Volume: 16 , Issue: 14 .
Authors: Aiswarya U.B.;Harindranath R.M.;Challapalli P.
DOI 10.3390/su16146011
1

Role of supply chain resilience capacity in Chinese auto business relationships during disruption

Open Access
Article
International Journal of Enterprise Network Management. Year: 2024. Volume: 15 , Issue: 2 , Pages: 159-189 .
Authors: Balakrishnan A.S.;Suresh J.;Harindranath R.M.
DOI 10.1504/IJENM.2024.139391
1

Public service announcements: A literature review and way forward

Open Access
Review
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 6 , Pages: 2451-2478 .
Authors: Bharadhwaj Sivakumaran ., Harindranath R. M. ., Nachiketas Nandakumar ., Ekta Srivastava .,
DOI 10.1111/ijcs.12942
3 4

Promotional inputs and selling: evidence from India

Open Access
Article
Year: 2023. Volume: 38 , Issue: 5 , Pages: 1000-1014 .
Authors: R.M H.;Sivakumaran B.
DOI 10.1108/JBIM-01-2021-0040
3

Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour

Open Access
Article
Energy Policy. Year: 2021. Volume: 158 .
Authors: Mohanty P.K.;Patro A.;Harindranath R.M.;Senthil Kumar N.;Panda D.K.;Dubey R.
DOI 10.1016/j.enpol.2021.112534
26 28

Influence of altruistic motives on organic food purchase: Theory of planned behavior

Open Access
Article
Year: 2021. Volume: 13 , Issue: 11 .
Authors: Boobalan K.;Nawaz N.;Harindranath R.M.;Gajenderan V.
DOI 10.3390/su13116023
26

Pharmaceutical promotion: A literature review and research agenda

Open Access
Book Chapter
Year: 2021. Pages: 44-63 .
Authors: Harindranath R.M.;Sivakumaran B.
DOI 10.4018/978-1-7998-3034-4.ch004
2

Perceived Impact of Promotional Support: Issues and Scale

Open Access
Article
Journal of Promotion Management. Year: 2021. Volume: 27 , Issue: 1 , Pages: 77-102 .
Authors: R. M H.;Sivakumaran B.
DOI 10.1080/10496491.2020.1809592
6