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Dr D K Srivastava

vidwan id: 5806
Male

Professor, Department of Management
Indian Institute of Management Mumbai

Expertise

  • Management

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 289
h-index 6

CrossRef

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Citations 164
h-index 3
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Professional Recognition

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Bio

Human Resource Management,Consumer Behavior

Personal Details

  • Male
  • Professor , Indian Institute of Management Mumbai
  • Department of Management, Indian Institute of Management, Mumbai
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Professor Nov 2011 – Present
Indian Institute of Management Mumbai | Department of Management

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Co-Authors (2)

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Scholarly Work

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Scholarly Publications

Exploring the frontier of anthropomorphism in AI agents: Trends and way forward

Open Access
Article

From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI

Open Access
Article
Authors: Chaturvedi R.;Verma S.;Srivastava V.

8-T Framework for Artificial Intelligence-Driven Branding: A Strategic Typology

Open Access
Review

Beyond stars: role of discrete emotions on online consumer review helpfulness

Open Access
Article

Empowering AI Companions for Enhanced Relationship Marketing

Open Access
Article

How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding

Open Access
Article

Shall One Sit “Longer” for a Free Lunch? Impact of Trading Durations on the Realized Variances and Volatility Spillovers

Open Access
Article

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Open Access
Article