Ministry of Education
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Dr B M Ghodeswar

vidwan id: 6012
Male

Professor, Department of Management
Indian Institute of Management Mumbai

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Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 620
h-index 4

CrossRef

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Citations 535
h-index 4
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Bio

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Personal Details

  • Male
  • Professor , Indian Institute of Management Mumbai
  • Department of Management, Indian Institute of Management, Mumbai
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Professor Aug 1994 – Present
Indian Institute of Management Mumbai | Department of Management

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Scholarly Work

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Scholarly Publications

Factors affecting consumers’ green product purchase decisions

Open Access
Article
Year: 2015. Volume: 33 , Issue: 3 , Pages: 330-347 .
Authors: Kumar P.;Ghodeswar B.M.
DOI 10.1108/MIP-03-2014-0068
247 280

A study of green marketing practices in Indian companies

Open Access
Book Chapter
Year: 2014. Volume: 2-4 , Pages: 991-1010 .
Authors: Ghodeswar B.;Kumar P.
DOI 10.4018/978-1-4666-7357-1.ch046
2

Building brand identity in competitive markets: A conceptual model

Open Access
Article
Year: 2008. Volume: 17 , Issue: 1 , Pages: 4-12 .
Authors: Ghodeswar B.
DOI 10.1108/10610420810856468
224 265

Business process outsourcing: An approach to gain access to world-class capabilities

Open Access
Article
Business Process Management Journal. Year: 2008. Volume: 14 , Issue: 1 , Pages: 23-38 .
Authors: Ghodeswar B.;Vaidyanathan J.
DOI 10.1108/14637150810849382
59 69

Adoption of medical technology by hospitals: a review of innovation attributes and a conceptual model of the resulting service

Open Access
Article
Year: 2006. Volume: 3 , Issue: 4 , Pages: 362-380 .
Authors: Ghodeswar B.M.;Vaidyanathan J.
DOI 10.1504/WRSTSD.2006.011114
5 4

Innovations in Customer Service: The Key to Business Success∗

Open Access
Article
Management and Labour Studies. Year: 2000. Volume: 25 , Issue: 3 , Pages: 170-176 .
Authors: Ghodeswar B.M.
DOI 10.1177/0258042X0002500302