Dr Jogendra Kumar Nayak
vidwan id: 155313
Associate Professor, Management Studies
Indian Institute of Technology Roorkee
Expertise
- Management
Publications
Publications
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Scopus
h-index
21
CrossRef
Citations
498
h-index
11
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Bio
Marketing , B2B Marketing, Marketing Research Methods, Data Analysis
Personal Details
- Male
- Associate Professor , Indian Institute of Technology Roorkee
- Department of Management, Indian Institute of Technology Roorkee
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Co-Authors (5)
O P Jindal Global University
Indian Institute of Technology Roorkee
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Tata Institute of Social Sciences
Indian Institute of Management, Sirmaur
Scholarly Work
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Scholarly Publications
Exploring destination psychological ownership among tourists: Antecedents and outcomes
Open AccessHow consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing
Open AccessDo tourists’ emotional experiences influence images and intentions in yoga tourism?
Open AccessUnderstanding the participation of passive members in online brand communities through the lens of psychological ownership theory
Open AccessAn analysis on the emotional approach to segmentation: A study of yoga tourism
Open AccessBrand community relationships transitioning into brand relationships: Mediating and moderating mechanisms
Open AccessTesting the role of tourists’ emotional experiences in predicting destination image, satisfaction, and behavioral intentions: A case of wellness tourism
Open Access
10.1016/j.tmp.2018.07.004
30
121