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Dr Jogendra Kumar Nayak

vidwan id: 155313
Male

Associate Professor, Management Studies
Indian Institute of Technology Roorkee

Expertise

  • Management

Publications

Total Articles 56
Books 0
Proceedings 0

Publications

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Scopus

Citations 1852
h-index 21

CrossRef

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Citations 498
h-index 11
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Professional Recognition

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Bio

Marketing , B2B Marketing, Marketing Research Methods, Data Analysis

Personal Details

  • Male
  • Associate Professor , Indian Institute of Technology Roorkee
  • Department of Management, Indian Institute of Technology Roorkee
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Associate Professor Aug 2012 – Present
Indian Institute of Technology Roorkee | Management Studies

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Co-Authors (5)

Deepak

Dr Deepak Sangroya

O P Jindal Global University

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Dr Manoranjan Parida

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Scholarly Work

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Scholarly Publications

The way to authenticity is grounded – role of marketing communication cues in driving authenticity perceptions

Open Access
Article

Analyzing Viewers’ Responses to Exposés of Corporate Social Irresponsibility on Social Media: An Emotion Analysis

Open Access
Article

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Open Access
Article

Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness

Open Access
Article

Consumers’ Green Energy Buying Behaviour and Intention: A Literature Review

Open Access
Review
Authors: Kumar G.;Nayak J.K.

The power of perception: how persuasion knowledge and perceived deception in advertisement impact brand-related fake news adoption

Open Access
Article
Authors: Verma A.;Nayak J.K.

Moderating effect of subsidy policy on intention to purchase residential rooftop solar panel systems

Open Access
Article

Understanding public sentiments and misbeliefs about Sustainable Development Goals: a sentiment and topic modeling analysis

Open Access
Article