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Dr Jogendra Kumar Nayak

vidwan id: 155313
Male

Associate Professor, Management Studies
Indian Institute of Technology Roorkee

Expertise

  • Management

Publications

Total Articles 56
Books 0
Proceedings 0

Publications

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Scopus

Citations 1852
h-index 21

CrossRef

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Citations 498
h-index 11
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Professional Recognition

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Bio

Marketing , B2B Marketing, Marketing Research Methods, Data Analysis

Personal Details

  • Male
  • Associate Professor , Indian Institute of Technology Roorkee
  • Department of Management, Indian Institute of Technology Roorkee
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Associate Professor Aug 2012 – Present
Indian Institute of Technology Roorkee | Management Studies

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Co-Authors (5)

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Scholarly Work

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Scholarly Publications

Investigating the travel mode choice of female students: Evidence from dehradun, India

Open Access
Conference Paper
Authors: Mandhani J.;Nayak J.K.;Parida M.
2

Understanding the determinants and outcomes of internal reference prices in pay-what–you-want (PWYW) pricing in tourism: An analytical approach

Open Access
Article

Interrelationships among service quality factors of Metro Rail Transit System: An integrated Bayesian networks and PLS-SEM approach

Open Access
Article

RETRACTED: The role of destination image as a mediator between tourists’ emotional experiences and behavioral intentions: A study of wellness tourism

Open Access
Retracted

Conceptualization and development of event experience scale: lessons from India

Open Access
Article

Towards a new price discrimination strategy: Exploring Pay-What-You-Want pricing in multi-channel retailing

Open Access
Article

How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews

Open Access
Article

Examining experience quality as the determinant of tourist behavior in niche tourism: an analytical approach

Open Access
Article