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Prof Piyush Ranjan

vidwan id: 435288
Male

Assistant Professor, Department of Marketing
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 72
h-index 6

CrossRef

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Citations 80
h-index 6
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
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Assistant Professor Sep 2022 – Present
XAVIER LABOUR RELATIONS INSTITUTE (XLRI) | Department of Marketing

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Co-Authors (1)

Jogendra Kumar

Dr Jogendra Kumar Nayak

Indian Institute of Technology Roorkee

Scholarly Work

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Scholarly Publications

Conceptualizing and modeling firms’ price image in the business market

Open Access
Article

Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness

Open Access
Article

Unraveling the mystery of the link between digital orientation and innovation performance: The interplay of digital business capability and environmental dynamism

Open Access
Article

Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?

Open Access
Article

Examining the antecedents and consequences of pricing capability: evidence from SMEs

Open Access
Article

IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence

Open Access
Article

Market-based organizational learning, pricing capability and business performance: the moderating effects of coordination mechanism and environmental dynamism

Open Access
Article

SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance

Open Access
Article