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Dr Hemantha Y

vidwan id: 597184
Male

Associate Professor, Master of Business Administration (MBA)
Dayananda Sagar College of Engineering, BANGALORE

Expertise

  • Business, Finance

Publications

Total Articles 37
Books 0
Proceedings 0

Publications

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Professional Recognition

2007

SHOTPUT 2ND PRIZE

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Community & Membership

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Bio

Marketing, Retail , Brand Management, Fashion marketing and luxury brand management

Personal Details

  • Male
  • Associate Professor , Dayananda Sagar College of Engineering, BANGALORE
  • Department of Master of Business Administration, Dayananda Sagar College of Engineering
Ph.D
Bharathiar University 2019
Associate Professor Aug 2024 – Present
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Associate Professor Mar 2024 – Jan 2025
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)

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Co-Authors (2)

Ganesha

Dr Ganesha K S

Dayananda Sagar College of Engineering, BANGALORE

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Dayananda Sagar College of Engineering, BANGALORE

Scholarly Work

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SMART SHADE NAVIGATOR SUNGLASSES

1.Prof. Sandeep M. Kamble 2. Dr. Sadhana Jadhav Tilekar 3.Dr. Hemantha Y 4.Dr. Diplesh Gautam 5.Dr. Ajay Pingale
- Patent No. : 450758-001 Filed : 07-03-2025
Published : 05-06-2025 Granted

Scholarly Publications

The role of mascots in branding and consumer engagement: Insights from Indian advertising

Open Access
Review
Authors: B. Veda Varsha Reddy;Y. Hemanth;K. S. Ganesha;K. Jayashree;N. Amruta;R. Saravanan

ENHANCING CUSTOMER EXPERIENCE IN E-RETAILING: EXAMINING THE ROLE OF WEBSITE ATTRIBUTES, CUSTOMER SERVICE, SATISFACTION, TRUST, AND WORD-OF-MOUTH IN DRIVING REPURCHASE INTENTION

Open Access
article
Authors: Hemantha, Y and Ranadive, Amol and Savale, Tushar K.

PRICE SENSITIVITY AND BOOKING PATTERNS: UNDERSTANDING CONSUMER PREFERENCES IN DESTINATION HOTELS

Open Access
article
Authors: Hemantha, Y and Savale, Tushar K. and Kamble, Sandeep M

HYPER-PERSONALIZATION, AI-DRIVEN RECOMMENDATION ENGINES, CONSUMER ENGAGEMENT, ETHICAL AI, DIGITAL MARKETING, TOE FRAMEWORK

Open Access
article
Authors: Hemantha, Y and Reddy B, Veda Varsha and Kamble, Sandeep M.

The role of mascots in branding and consumer engagement: Insights from Indian advertising

Open Access
article
Authors: Reddy, B Veda Varsha and Hemanth, Y and Ganesha, KS and Jayashree, K and Amruta, N and Saravanan, R

Exploring the antecedent factors of curated shopping in Social Commerce among luxury consumers

Open Access
article

Awareness of Secondhand Luxury Consumption Among Indian Consumers: A Qualitative Study

Open Access
article

Embracing block chain technology in supply chain to combat counterfeiting luxury and fashion brands

Open Access
article