Ministry of Education
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Prof Jayashree K

vidwan id: 595385
Female

Assistant Professor, Master of Business Administration (MBA)
Dayananda Sagar College of Engineering, BANGALORE

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Expertise

  • Business, Finance

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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Community & Membership

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Bio

Marketing and General Management

Personal Details

  • Female
  • Assistant Professor , Dayananda Sagar College of Engineering, BANGALORE
  • Department of Management Studies, Dayananda Sagar College of Engineering
M.com
Bangalore University 2022
Kset
Other Institute 2018
MBA
Other Institute 2014
BBM
Other Institute 2012
Assistant Professor Sep 2024 – Present
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Sep 2024 – Jan 2025
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Dec 2020 – Sep 2024
SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES
Assistant Professor Dec 2014 – Jun 2017
Bangalore Instiute of Management Studies, Bangalore

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Co-Authors (2)

Ganesha

Dr Ganesha K S

Dayananda Sagar College of Engineering, BANGALORE

Hemantha

Dr Hemantha Y

Dayananda Sagar College of Engineering, BANGALORE

Scholarly Work

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AI-BASED KIOSK FOR HUMAN RESOURCE MANAGEMENT

1.Dr. Roopa Temkar V 2. Dr. Amruta N 3.Dr. Divya H N 4.Prof. Sowmya C U 5.Prof. Jayashree K 6.Prof. Suma 7.Prof. Rachana D 8.Mr. K. SunilKumar 9.Prof. Jayanth H
- Patent No. : 452589-001 Filed : 23-03-2025
Published : 23-03-2025 Published

Scholarly Publications

The role of mascots in branding and consumer engagement: Insights from Indian advertising

Open Access
Review
Multidisciplinary Reviews. Year: 2025. Volume: 8 , Issue: 5 .
Authors: B. Veda Varsha Reddy;Y. Hemanth;K. S. Ganesha;K. Jayashree;N. Amruta;R. Saravanan
DOI 10.31893/multirev.2025151

Cloud-Computing-Diagnostic-Tool-for-Sustainable-Insurance-Practices

Open Access
book chapter
Year: 2025.
Authors: Nida Fatimah and Jayashree K
DOI 10.4018/979-8-3373-1882-0.ch003

Service Marketing

Open Access
book
Year: 2023.
Authors: Jayashree K

Role of EDLP Strategy on Consumer Buying Behaviour Patterns With Special Reference to DMart

Open Access
data paper
Year: 2022. Volume: Volume 13, Issue 1 , Pages: 252 .
Authors: Jayashree K, Amrutha N

An Empirical Study on The Scope of Transit Advertising

Open Access
data paper
Year: 2017. Volume: Volume 2, Issue 1 , Pages: 55-65 .
Authors: Jayashree K