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Dr Ganesha K S

vidwan id: 231999
Male

Assistant Professor, Master of Business Administration (MBA)
Dayananda Sagar College of Engineering, BANGALORE

Expertise

  • Management

Publications

Total Articles 108
Books 0
Proceedings 0

Publications

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Scopus

Citations 26
h-index 4

CrossRef

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Citations 25
h-index 4
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Professional Recognition

2020

Nominated for best paper award for the article “Tourist and Followers Perception toward Karnataka Tourism: Sentimental Analysis Using Social Media Analytics” in the 04th International Conference on Marketing, Technology and Society 2020

Indian Institute of Management- Kozhikode, Kerala, India
2008

Best script award for the script of “RUBARU”

Tattva, an inter-collegiate theatre festival
2008

Runners-up in Business Plan

REGIONAL INSTITUTE OF CO-OPERATIVE MANAGEMENT, BANGALORE
2022

Best Paper Award for the article , “Effectiveness of Online Classes during Covid-19: Opinion Approach based on Polarity and Sentiment Analysis Using Twitter Student-Generated Content”

International Conference on Transforming Business Practices Through Disruptive Technologies - Emergi
2023

Best Paper Award

5th Nordic International Business, Export Marketing and Tourism Conference 2023 by School of Economi
2023

Best Paper Award

5th Nordic International Business, Export Marketing and Tourism Conference 2023 by School of Economi

Community & Membership

2020

Unequal World Conference

Scientific Committee Member

Member of Internet Marketing Association (IMA), India Chapter

2016
INDIVIDUAL MEMBER

International Safety Quality Environment Management Association (ISQEM), UK

2015
INDIVIDUAL MEMBER

Bio

Marketing, Human Resource, Operations

Personal Details

  • Male
  • Assistant Professor , Dayananda Sagar College of Engineering, BANGALORE
  • Department of Business Administration , Dayananda College of Engineering
Ph.D
Central University of Karnataka 2021
Master of Business Administration
Other Institute 2009
Bachelor of Business Management
Other Institute 2007
Assistant Professor Jul 2018 – Present
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Jul 2018 – Jul 2018
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Aug 2013 – Jul 2018
Dayananda Sagar College of Engineering, BANGALORE
Assistant Professor Aug 2010 – Aug 2013
Moodalkatte Institute of Technology, Moodlekatti, UDUPI

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Co-Authors (4)

Hemalatha

Dr Hemalatha K G

Dayananda Sagar College of Engineering, BANGALORE

Hemantha

Dr Hemantha Y

Dayananda Sagar College of Engineering, BANGALORE

Jayashree

Prof Jayashree K

Dayananda Sagar College of Engineering, BANGALORE

Radha Pavitra

Ms Radha Pavitra Yalamarti

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Scholarly Work

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Copyright - Creating Eco-Tourism Strategies: A Blueprint for Sustainability

Dr. Ganesha K S
Dr. Santanu Dasgupta
Kunal Chakraborty
Priya Sinha
Prof. Dr. Sagar H. Mohite
Prof. Ramya H P
Suraj Jaywant Yadav
Social Sciences Patent No. : 38650/2024-CO/L Filed : 12-12-2024
Published : 12-02-2025 Granted

Scholarly Publications

Marketing Intelligence for Brand Love by Leveraging AI and Analytics

Open Access
book-chapter

An empirical investigation on the impact of waiting time on patient satisfaction

Open Access
Book Chapter

Adoption Intention Towards Organic Products With the Effect of Social Media Marketing

Open Access
book-chapter

The role of mascots in branding and consumer engagement: Insights from Indian advertising

Open Access
Review
Authors: B. Veda Varsha Reddy;Y. Hemanth;K. S. Ganesha;K. Jayashree;N. Amruta;R. Saravanan

The Future of Green Marketing

Open Access
book-chapter
Authors: S. Shreyas;Varsha Reddy B. Veda;Ganesha K. S.

Examining Purchase and Usage Behavior Towards Arecanut Products Using Theory of Planned Behavior

Open Access
book-chapter
Authors: K. S. Ganesha;Sharath Shridhar Hegde

Measuring the Impact of Employee Well-Being on Employee Retention Using a Machine Learning Approach

Open Access
book-chapter

Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth

Open Access
book-chapter
Authors: Ganesha K. S.;Harshini Nagaraju