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Dr Ganesha K S

vidwan id: 231999
Male

Assistant Professor, Master of Business Administration (MBA)
Dayananda Sagar College of Engineering, BANGALORE

Expertise

  • Management

Publications

Total Articles 108
Books 0
Proceedings 0

Publications

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Scopus

Citations 26
h-index 4

CrossRef

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Citations 25
h-index 4
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Professional Recognition

2020

Nominated for best paper award for the article “Tourist and Followers Perception toward Karnataka Tourism: Sentimental Analysis Using Social Media Analytics” in the 04th International Conference on Marketing, Technology and Society 2020

Indian Institute of Management- Kozhikode, Kerala, India
2008

Best script award for the script of “RUBARU”

Tattva, an inter-collegiate theatre festival
2008

Runners-up in Business Plan

REGIONAL INSTITUTE OF CO-OPERATIVE MANAGEMENT, BANGALORE
2022

Best Paper Award for the article , “Effectiveness of Online Classes during Covid-19: Opinion Approach based on Polarity and Sentiment Analysis Using Twitter Student-Generated Content”

International Conference on Transforming Business Practices Through Disruptive Technologies - Emergi
2023

Best Paper Award

5th Nordic International Business, Export Marketing and Tourism Conference 2023 by School of Economi
2023

Best Paper Award

5th Nordic International Business, Export Marketing and Tourism Conference 2023 by School of Economi

Community & Membership

2020

Unequal World Conference

Scientific Committee Member

Member of Internet Marketing Association (IMA), India Chapter

2016
INDIVIDUAL MEMBER

International Safety Quality Environment Management Association (ISQEM), UK

2015
INDIVIDUAL MEMBER

Bio

Marketing, Human Resource, Operations

Personal Details

  • Male
  • Assistant Professor , Dayananda Sagar College of Engineering, BANGALORE
  • Department of Business Administration , Dayananda College of Engineering
Ph.D
Central University of Karnataka 2021
Master of Business Administration
Other Institute 2009
Bachelor of Business Management
Other Institute 2007
Assistant Professor Jul 2018 – Present
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Jul 2018 – Jul 2018
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Assistant Professor Aug 2013 – Jul 2018
Dayananda Sagar College of Engineering, BANGALORE
Assistant Professor Aug 2010 – Aug 2013
Moodalkatte Institute of Technology, Moodlekatti, UDUPI

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Co-Authors (4)

Hemalatha

Dr Hemalatha K G

Dayananda Sagar College of Engineering, BANGALORE

Hemantha

Dr Hemantha Y

Dayananda Sagar College of Engineering, BANGALORE

Jayashree

Prof Jayashree K

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Radha Pavitra

Ms Radha Pavitra Yalamarti

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Scholarly Work

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Copyright - Creating Eco-Tourism Strategies: A Blueprint for Sustainability

Dr. Ganesha K S
Dr. Santanu Dasgupta
Kunal Chakraborty
Priya Sinha
Prof. Dr. Sagar H. Mohite
Prof. Ramya H P
Suraj Jaywant Yadav
Social Sciences Patent No. : 38650/2024-CO/L Filed : 12-12-2024
Published : 12-02-2025 Granted

Scholarly Publications

Significance of Social Media Marketing in Brand Awareness and Product Reach

Open Access
article
Authors: Ganesha K S., Dr Ganapati Sinnoor

Tourist and Followers Perception toward Karnataka Tourism: Content Analysis of Facebook and Twitter

Open Access
article
Authors: Ganesha K S., Dr Ganapati Sinnoor

A Study on Customer Responsiveness towards Social Media Marketing with special reference to Online Purchase- A Demographic Analysis

Open Access
article
Authors: Ganesha K S., Tyagaraj Sagar

Internet Banking - Benefits and Challenges in A Developing Economy

Open Access
conference paper
Authors: Ganesha K S.,Nikhil Belavadi., Ved Prakash

Promotion of Tourism Destination: Role of Social Media and Limits of Being a Smart Tourist

Open Access
conference proceedings
Authors: Ganesha K S., Dr Ganapati Sinnoor

Involvement of Social Media Communities in Tourism Deliberation and Development: A study of selected Social Media Groups

Open Access
book chapter
Authors: Ganesha K S., Dr Ganapati Sinnoor

Analysis of Tourist Images in Instagram towards Karnataka Tourism using Analytical Tools: Sentimental and Location Approach

Open Access
conference-paper
Authors:

Significance of Social Media Marketing in Brand Awareness and Product Reach

Open Access
journal-article
Authors: