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Dr Hemantha Y

vidwan id: 597184
Male

Associate Professor, Master of Business Administration (MBA)
Dayananda Sagar College of Engineering, BANGALORE

Expertise

  • Business, Finance

Publications

Total Articles 37
Books 0
Proceedings 0

Publications

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Professional Recognition

2007

SHOTPUT 2ND PRIZE

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Community & Membership

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Bio

Marketing, Retail , Brand Management, Fashion marketing and luxury brand management

Personal Details

  • Male
  • Associate Professor , Dayananda Sagar College of Engineering, BANGALORE
  • Department of Master of Business Administration, Dayananda Sagar College of Engineering
Ph.D
Bharathiar University 2019
Associate Professor Aug 2024 – Present
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)
Associate Professor Mar 2024 – Jan 2025
Dayananda Sagar College of Engineering, BANGALORE | Master of Business Administration (MBA)

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Co-Authors (2)

Ganesha

Dr Ganesha K S

Dayananda Sagar College of Engineering, BANGALORE

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Scholarly Work

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SMART SHADE NAVIGATOR SUNGLASSES

1.Prof. Sandeep M. Kamble 2. Dr. Sadhana Jadhav Tilekar 3.Dr. Hemantha Y 4.Dr. Diplesh Gautam 5.Dr. Ajay Pingale
- Patent No. : 450758-001 Filed : 07-03-2025
Published : 05-06-2025 Granted

Scholarly Publications

Case Study: Consumer 's Perception towards Private Label Brands in Retail Stores

Open Access
article
Authors: Hemantha, Y and Arun, BK

Status of luxury branding in India

Open Access
article

Indian consumer’s perception of Spanish fashion brand Zara

Open Access
article
Authors: Hemantha, Y and others

STATUS OF GREEN ENTREPRENEURSHIP IN INDIAN CONTEXT

Open Access
article
Authors: Hemantha, Y and Arun, BK

Green Marketing: An Exploratory Research on Consumers in Bangalore City

Open Access
article

Internet of Things (IoT) panacea for existence in COVID-19 scenario

Open Access
Authors: Raghavendra, GS; Hemantha, Y;

Internet of Things (IoT) panacea for existence in COVID-19 scenario

Open Access
Authors: Raghavendra, GS; Hemantha, Y;

Internet of Things (IoT) panacea for existence in COVID-19 scenario

Open Access
Authors: Raghavendra, GS; Hemantha, Y;