Ministry of Education
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Dr Devika Vashisht

vidwan id: 216987
Female

Assistant Professor (Grade-I), Marketing Management
Indian Institute of Management, Sirmaur

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Expertise

  • Management

Publications

Total Articles 48
Books 0
Proceedings 0

Publications

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Scopus

Citations 362
h-index 11

CrossRef

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Citations 351
h-index 11
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Professional Recognition

2012

Professional Development Grant for Visiting Research Scholar Program from August 2012 – June 2013

Fogelman College of Business and Economics, University of Memphis, TN, USA.
2015

Best Paper Award

International Marketing Conference at IIM-Kashipur, India
2015

Best Paper Award

Society for Marketing Advances International Conference at San Antonio, Texas, USA
2016

Best Internship-Mentor Award

ICFAI Business School, Gurgaon, India
2017

Best Paper Award

Fifth Pan-IIM World Management Conference at IIM-Lucknow, India
2019

Best Teacher Award 2019 with a money prize of Rs. 1 Lakh

ICFAI Business School, Gurgaon, India

Community & Membership

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Bio

Areas of interest are Marketing Management, Advertising, Branded Entertainment, Persuasion, Brand Placements, Advergames, Music Advertising, Brand Management, Tourism and Marketing Research

Personal Details

  • Female
  • Assistant Professor (Grade-I) , Indian Institute of Management, Sirmaur
  • Paonta Sahib
Ph.D
ICFAI Foundation for Higher Education, Hyderabad 2015
Assistant Professor (Grade-I) Feb 2021 – Present
Indian Institute of Management, Sirmaur | Marketing Management

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Co-Authors (6)

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Dr Arpita Ghosh

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Dhananjay

Dr Dhananjay Bapat

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Dr Parul Malik

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Scholarly Work

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Scholarly Publications

“Impact of advergame speed, brand placement strength and persuasion knowledge on brand recall”

Open Access
conference proceedings
Year: 2015.
Authors: Dr. Devika Vashisht & Prof. Marla Royne Stafford

“Effects of brand placement strength, prior game playing experience and game involvement on gamers’ brand recall in advergames” presented at International Conference in Business Paradigms in Emerging Markets, in November 2014 at NIT-Rourkela, India.

Open Access
conference paper
Year: 2014.
Authors: Dr. Devika Vashisht

Advertising to children

Open Access
conference proceedings
Year: 2013.
Authors: Dr. Devika Vashisht

Advertising to children - earlier television and now advergames”, presented at International Conference on Management, Business & Economics in June 2013 at Vijayawada, India.

Open Access
conference paper
Year: 2013.
Authors: Dr. Devika Vashisht

“Advergames” in Eleventh AIMS International Conference, in December 2013 at IMT Ghaziabad.

Open Access
conference paper
Year: 2013.
Authors: Dr. Devika Vashisht

“Impact of firm level variables on firm sales with reference to liberalization effect and order of entry phenomenon”, presented at 7th SIMSR Asia Marketing Conference in January 2012 at K.J. Somaiya Institute of Management Studies & Research, Mumbai, India.

Open Access
conference paper
Year: 2012.
Authors: Dr. Devika Vashisht

Firm Level Variables & Impact on Sales” in 4th International Conference Convergence in January 2012 at IFIM Business School, Bangalore, India.

Open Access
conference paper
Year: 2012.
Authors: Dr. Devika Vashisht

“Order of Entry: Impact of Firm Level Variables on Firms’ Sales” in International Conference FOBE-2012 in November 2012 at IMT Ghaziabad, India.

Open Access
conference paper
Year: 2012.
Authors: Dr. Devika Vashisht