Dr Devika Vashisht
vidwan id: 216987
Assistant Professor (Grade-I), Marketing Management
Indian Institute of Management, Sirmaur
Expertise
- Management
Publications
Publications
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Scopus
h-index
11
CrossRef
Citations
351
h-index
11
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Professional Recognition
Professional Development Grant for Visiting Research Scholar Program from August 2012 – June 2013
Fogelman College of Business and Economics, University of Memphis, TN, USA.Best Paper Award
International Marketing Conference at IIM-Kashipur, IndiaBest Paper Award
Society for Marketing Advances International Conference at San Antonio, Texas, USABest Internship-Mentor Award
ICFAI Business School, Gurgaon, IndiaBest Paper Award
Fifth Pan-IIM World Management Conference at IIM-Lucknow, IndiaBest Teacher Award 2019 with a money prize of Rs. 1 Lakh
ICFAI Business School, Gurgaon, IndiaCommunity & Membership
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Bio
Areas of interest are Marketing Management, Advertising, Branded Entertainment, Persuasion, Brand Placements, Advergames, Music Advertising, Brand Management, Tourism and Marketing Research
Personal Details
- Female
- Assistant Professor (Grade-I) , Indian Institute of Management, Sirmaur
- Paonta Sahib
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Co-Authors (6)
Symbiosis International University, Pune
Indian Institute of Management Raipur
Indian Institute of Management, Sirmaur
University of Petroleum and Energy Studies, Dehradun
Jammu University
Indian Institute of Management Kozhikode
Scholarly Work
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Scholarly Publications
“Gamification of brands and its effects”, presented at Second International Conference on Digital Economy in December 2019 at IIM-Raipur, India
Open AccessWhat we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies
Open Access
10.1108/EJM-01-2017-0070
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