Ministry of Education
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Dr Devika Vashisht

vidwan id: 216987
Female

Assistant Professor (Grade-I), Marketing Management
Indian Institute of Management, Sirmaur

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Expertise

  • Management

Publications

Total Articles 48
Books 0
Proceedings 0

Publications

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Scopus

Citations 362
h-index 11

CrossRef

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Citations 351
h-index 11
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Professional Recognition

2012

Professional Development Grant for Visiting Research Scholar Program from August 2012 – June 2013

Fogelman College of Business and Economics, University of Memphis, TN, USA.
2015

Best Paper Award

International Marketing Conference at IIM-Kashipur, India
2015

Best Paper Award

Society for Marketing Advances International Conference at San Antonio, Texas, USA
2016

Best Internship-Mentor Award

ICFAI Business School, Gurgaon, India
2017

Best Paper Award

Fifth Pan-IIM World Management Conference at IIM-Lucknow, India
2019

Best Teacher Award 2019 with a money prize of Rs. 1 Lakh

ICFAI Business School, Gurgaon, India

Community & Membership

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Bio

Areas of interest are Marketing Management, Advertising, Branded Entertainment, Persuasion, Brand Placements, Advergames, Music Advertising, Brand Management, Tourism and Marketing Research

Personal Details

  • Female
  • Assistant Professor (Grade-I) , Indian Institute of Management, Sirmaur
  • Paonta Sahib
Ph.D
ICFAI Foundation for Higher Education, Hyderabad 2015
Assistant Professor (Grade-I) Feb 2021 – Present
Indian Institute of Management, Sirmaur | Marketing Management

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Co-Authors (6)

Arpita

Dr Arpita Ghosh

Symbiosis International University, Pune

Dhananjay

Dr Dhananjay Bapat

Indian Institute of Management Raipur

Parul

Dr Parul Malik

Indian Institute of Management, Sirmaur

Surajit

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Scholarly Work

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Scholarly Publications

How gamers process in-game brand placements under different game-involvement conditions

Open Access
Article
Management Research Review. Year: 2017. Volume: 40 , Issue: 4 , Pages: 471-490 .
Authors: Vashisht D.
DOI 10.1108/MRR-07-2015-0163
9 13

Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

Open Access
Article
Internet Research. Year: 2017. Volume: 27 , Issue: 1 , Pages: 52-73 .
Authors: Vashisht D.;Sreejesh S.
DOI 10.1108/IntR-10-2014-0271
33 37

The effect of nature of online advergames on gamers' ad-persuasion: Moderating roles of game-involvement and need for cognition

Open Access
Article
International Journal of Internet Marketing and Advertising. Year: 2016. Volume: 10 , Issue: 3 , Pages: 171-185 .
Authors: Vashisht D.;Sreejesh S.
DOI 10.1504/IJIMA.2016.080165
1 3

Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Open Access
article
Computers in Human Behavior. Year: 2016. Volume: 63 , Pages: 162-169 .
Authors: Dr. Devika Vashisht & Prof. Marla Royne Stafford
DOI 10.1016/j.chb.2016.05.022
45

Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge

Open Access
Article
Computers in Human Behavior. Year: 2016. Volume: 63 , Pages: 162-169 .
Authors: Vashisht D.;Royne M.B.
DOI 10.1016/j.chb.2016.05.022
45 49

Are they really persuaded with the brand embedded in the game? Analyzing the effects of nature of game, brand prominence and game-product congruence

Open Access
article
Journal of Research in Interactive Marketing. Year: 2016. Volume: 10(3) , Pages: 249-264 .
Authors: Dr. Devika Vashisht & S.S.
DOI 10.1108/JRIM-04-2015-0026
7

Are they really persuaded with the brand embedded in the game?: Analyzing the effects of nature of game, brand prominence and game-product congruence

Open Access
Article
Journal of Research in Interactive Marketing. Year: 2016. Volume: 10 , Issue: 3 , Pages: 249-264 .
Authors: Vashisht D.;Pillai S.S.
DOI 10.1108/JRIM-04-2015-0026
7 11

“Effect of brand prominence and product involvement on ad-persuasion in advergames”, presented at Conference on Brand Management in April 2016 at IIT-Delhi, India.

Open Access
conference proceedings
Year: 2016.
Authors: Dr. Devika Vashisht