Dr Shubhomoy Banerjee
vidwan id: 201903
Assistant Professor, Jindal Global Business School
O P Jindal Global University
Expertise
- Business
Publications
Publications
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Scopus
h-index
6
CrossRef
Citations
48
h-index
5
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Bio
Dr. Shubhomoy is a doctoral in the marketing area at the Institute of Rural Management Anand (IRMA). After completing my Post Graduate Diploma in Rural Management from the same institute in 2010, I worked for two years in the financial inclusion and micro-insurance sectors. My areas of academic interests lie in the field of brand management and consumer behaviour in emerging economies and more specifically in rural India.
Personal Details
- Male
- Assistant Professor , O P Jindal Global University
- O.P. Jindal Global University
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Co-Authors (5)
O P Jindal Global University
Indian Institute of Management Jammu
Indian Institute of Management Jammu
O P Jindal Global University
Indian Institute of Management Kozhikode
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