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Prof Madhvendra Misra

vidwan id: 102975
Male

Professor, Department of Management Studies
Indian Institute of Information Technology, Allahabad

Expertise

  • Management

Publications

Total Articles 55
Books 0
Proceedings 0

Publications

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Scopus

Citations 369
h-index 11

CrossRef

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Citations 438
h-index 11
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Professional Recognition

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Community & Membership

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All India Management Association

Life Member

Bio

Strategy, Marketing, Digital transformation, Consumer behavior, Information strategy,

Personal Details

  • Male
  • Professor , Indian Institute of Information Technology, Allahabad
  • Indian Institute of Information Technology Allahabad
Ph. D.
University of Allahabad 2003
Professor Jul 2004 – Present
Indian Institute of Information Technology, Allahabad | Department of Management Studies

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Co-Authors (6)

Amit Kumar

Dr Amit Kumar Agrawal

Dr Shyama Prasad Mukherjee International Institute of Information Technology, Naya Raipur

Kuldeep

Dr Kuldeep Singh

Gati Shakti Vishwavidyalaya, Central University, Vadodara

Saurabh

Dr Saurabh Mishra

Indian Institute of Information Technology, Allahabad

Vijayshri

Prof Vijayshri Tewari

Indian Institute of Information Technology, Allahabad

Vineet

Dr Vineet Tiwari

Indian Institute of Information Technology, Allahabad

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Scholarly Work

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“Deriving marketing efficiency through operational leadership – A case analysis of IT implementation and Supply Chain optimization of passenger car manufacturers in India”

University Indian Institute of Information Technology Allahabad
Year 2014

“Forecasting Future Technologies for Smartphones in India: An Assessment for Strategic Growth.”

University Indian Institute of Information Technology, Allahabad
Year 2016

Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues

University Indian Institute of Information Technology, Allahabad
Year 2022

“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”

University Indian Institute of Information Technology, Allahabad
Year 2022

Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

University Indian Institute of Information Technology, Allahabad
Year 2022
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Scholarly Publications

An assessment of ROI in online perspective leading to a critical review and framework development towards standardization of ROI practices

Open Access
Article
Authors: Mishra S.;Misra M.
3

The impact of ICT on manufacturing industry: An empirical analysis

Open Access
Conference Paper

A conceptual framework for defining scope and opportunities of interdisciplinary research in management

Open Access
Article

The Burden surplus” A food policy challenge approached through statistical modeling converging lost motives of food security and procurement management in India.

Open Access
article
Authors: Trivedi, Arti and Srivastava, Shagun and Misra, Madhvendra and Tiwari, Vijayshri and Rai, Shashikant

Critical Appraisal of Indian Food Policy-A Proposal of Rationalizing Towards Private Public Partnership

Open Access
article
Authors: Trivedi, Arti and Srivastava, Shagun and Misra, Madhvendra and Tiwari, Vijayshri and Rai, Shashikant

Current industry approaches towards Marketing ROI an Empirical study

Open Access
article
Authors: Misra, Saurabh Mishra Madhvendra

Scope of cloud computing for SMEs in India

Open Access
article
Authors: Sharma, Monika and Mehra, Ashwani and Jola, Haresh and Kumar, Anand and Misra, Madhvendra and Tiwari, Vijayshri