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Prof Madhvendra Misra

vidwan id: 102975
Male

Professor, Department of Management Studies
Indian Institute of Information Technology, Allahabad

Expertise

  • Management

Publications

Total Articles 55
Books 0
Proceedings 0

Publications

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Scopus

Citations 369
h-index 11

CrossRef

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Citations 438
h-index 11
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Professional Recognition

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Community & Membership

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All India Management Association

Life Member

Bio

Strategy, Marketing, Digital transformation, Consumer behavior, Information strategy,

Personal Details

  • Male
  • Professor , Indian Institute of Information Technology, Allahabad
  • Indian Institute of Information Technology Allahabad
Ph. D.
University of Allahabad 2003
Professor Jul 2004 – Present
Indian Institute of Information Technology, Allahabad | Department of Management Studies

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Co-Authors (6)

Amit Kumar

Dr Amit Kumar Agrawal

Dr Shyama Prasad Mukherjee International Institute of Information Technology, Naya Raipur

Kuldeep

Dr Kuldeep Singh

Gati Shakti Vishwavidyalaya, Central University, Vadodara

Saurabh

Dr Saurabh Mishra

Indian Institute of Information Technology, Allahabad

Vijayshri

Prof Vijayshri Tewari

Indian Institute of Information Technology, Allahabad

Vineet

Dr Vineet Tiwari

Indian Institute of Information Technology, Allahabad

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Scholarly Work

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“Deriving marketing efficiency through operational leadership – A case analysis of IT implementation and Supply Chain optimization of passenger car manufacturers in India”

University Indian Institute of Information Technology Allahabad
Year 2014

“Forecasting Future Technologies for Smartphones in India: An Assessment for Strategic Growth.”

University Indian Institute of Information Technology, Allahabad
Year 2016

Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues

University Indian Institute of Information Technology, Allahabad
Year 2022

“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”

University Indian Institute of Information Technology, Allahabad
Year 2022

Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

University Indian Institute of Information Technology, Allahabad
Year 2022
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Scholarly Publications

Developing Evaluation Matrix for Critical Success Factors in Technology Forecasting

Open Access
Article

Developing Evaluation Criteria for end Users to Establish the Compliance Fitness of IT Governance in Indian Banking Industry

Open Access
article
Authors: Anand Mohan Sharma, Mayank Kushwaha \& Madhvendra Misra

Role of plug and play devices and service level agreement in data recovery system

Open Access
article
Authors: Pandey, Swati and Singh, Meera and Chaurasia, Prateek and Misra, Madhvendra

‘Marketing efficiency: a construct to evaluate strategic ICT adoption’

Open Access
article
Authors: Tewari, S.K. and Misra, M.

A Fitness Analysis towards Technology Forecasting Method Choice for Telecom Sector in India

Open Access
inproceedings
Authors: Misra, S Srivastava M

Evaluating and Designing Research Methodology for Investigating Research Problem Having Interdisciplinary Applications

Open Access
article

Marketing efficiency: A construct to evaluate strategic ICT adoption

Open Access
Article

Developing supply chain evaluation framework through performance assessment approach

Open Access
Article