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Prof Madhvendra Misra

vidwan id: 102975
Male

Professor, Department of Management Studies
Indian Institute of Information Technology, Allahabad

Expertise

  • Management

Publications

Total Articles 55
Books 0
Proceedings 0

Publications

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Scopus

Citations 369
h-index 11

CrossRef

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Citations 438
h-index 11
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Professional Recognition

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Community & Membership

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All India Management Association

Life Member

Bio

Strategy, Marketing, Digital transformation, Consumer behavior, Information strategy,

Personal Details

  • Male
  • Professor , Indian Institute of Information Technology, Allahabad
  • Indian Institute of Information Technology Allahabad
Ph. D.
University of Allahabad 2003
Professor Jul 2004 – Present
Indian Institute of Information Technology, Allahabad | Department of Management Studies

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Co-Authors (6)

Amit Kumar

Dr Amit Kumar Agrawal

Dr Shyama Prasad Mukherjee International Institute of Information Technology, Naya Raipur

Kuldeep

Dr Kuldeep Singh

Gati Shakti Vishwavidyalaya, Central University, Vadodara

Saurabh

Dr Saurabh Mishra

Indian Institute of Information Technology, Allahabad

Vijayshri

Prof Vijayshri Tewari

Indian Institute of Information Technology, Allahabad

Vineet

Dr Vineet Tiwari

Indian Institute of Information Technology, Allahabad

Jitendra

Dr Jitendra Yadav

Indian Institute of Management, Bodhgaya

Scholarly Work

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“Deriving marketing efficiency through operational leadership – A case analysis of IT implementation and Supply Chain optimization of passenger car manufacturers in India”

University Indian Institute of Information Technology Allahabad
Year 2014

“Forecasting Future Technologies for Smartphones in India: An Assessment for Strategic Growth.”

University Indian Institute of Information Technology, Allahabad
Year 2016

Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues

University Indian Institute of Information Technology, Allahabad
Year 2022

“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”

University Indian Institute of Information Technology, Allahabad
Year 2022

Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

University Indian Institute of Information Technology, Allahabad
Year 2022
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Scholarly Publications

Financial determinants of cash holding levels: An analysis of Indian agricultural enterprises<br />

Open Access
Article

Corporate social responsibility (CSR): an emerging opportunity or a forced liability

Open Access
article
Authors: Singh, Kuldeep and Misra, Madhvendra

A study on the determinants of financial performance of US agricultural cooperatives

Open Access
article
Authors: Singh, Kuldeep and Misra, Madhvendra and Kumar, Mohit and Tiwari, Vineet

Effect of mobile shopping apps on middle age consumers ' buying behaviour

Open Access
article

Analysis of operative factors and practices in social CRM

Open Access
article

Assessing and forecasting technology dynamics in smartphones: a TFDEA approach

Open Access
Article

Information and communication technology: A tool for increasing marketing efficiency

Open Access
Article

Tracking technology trajectory through regression modelling: a retrospective techno-analysis

Open Access
Article