Prof Madhvendra Misra
vidwan id: 102975
Professor, Department of Management Studies
Indian Institute of Information Technology, Allahabad
Expertise
- Management
Publications
Publications
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Scopus
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11
CrossRef
Citations
438
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11
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Professional Recognition
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Community & Membership
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All India Management Association
Bio
Strategy, Marketing, Digital transformation, Consumer behavior, Information strategy,
Personal Details
- Male
- Professor , Indian Institute of Information Technology, Allahabad
- Indian Institute of Information Technology Allahabad
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Co-Authors (6)
Dr Shyama Prasad Mukherjee International Institute of Information Technology, Naya Raipur
Gati Shakti Vishwavidyalaya, Central University, Vadodara
Indian Institute of Information Technology, Allahabad
Indian Institute of Information Technology, Allahabad
Indian Institute of Information Technology, Allahabad
Indian Institute of Management, Bodhgaya
Scholarly Work
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“Deriving marketing efficiency through operational leadership – A case analysis of IT implementation and Supply Chain optimization of passenger car manufacturers in India”
“Forecasting Future Technologies for Smartphones in India: An Assessment for Strategic Growth.”
Analyzing CSR Eco-System in India: Establishing Essential Characteristic Features and Operative Issues
“A Study on Effects of Organizational Learning on Customer Satisfaction: A CRM Perspective.”
Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities
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Scholarly Publications
Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate reputation
Open Access
10.1016/j.iedeen.2020.100139
168
102