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Dr Jacob Joseph K

vidwan id: 97962
Male

Associate Professor, School of Business and Management
Christ University

Expertise

  • Management

Publications

Total Articles 25
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 3

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Marketing Management, Retail Management, Service Management, Digital Marketing

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2016
Associate Professor Jun 2009 – Present
Christ University | School of Business and Management

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Co-Authors (6)

Elangovan

Dr Elangovan N

Christ University

Govindaraj

Dr Govindaraj P

PSG College of Arts and Science

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Scholarly Work

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Scholarly Publications

Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach

Open Access
Conference Paper
Authors: Babu B.A.;Elangovan N.;Kalapurackal J.J.;Anand K.

A conceptual study on the impact of COVID-19 awareness campaigns by social media influencers on brand awareness

Open Access
Book Chapter

Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles

Open Access
Article

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

Open Access
Review

Green Manufacturing and Performances in Apparel Export Industry: Mediating Role of Green Innovation

Open Access
Article

WOW Skin Science: strategic adaptation for responsible advertising

Open Access
Article
Authors: Kanaveedu A.;Kalapurackal J.J.;Elangovan N.;Sinha M.;Nagpal M.

A conceptual framework for consumer engagement in social media influencer posts

Open Access
Book Chapter
Authors: Kanaveedu A.;Kalapurackal J.J.;Elangovan N.;Sinha M.

Mediating Role of Green Training in Impact of Green Manufacturing on Performance in Apparel Industry

Open Access
Article