Ministry of Education
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Dr Jacob Joseph K

vidwan id: 97962
Male

Associate Professor, School of Business and Management
Christ University

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Expertise

  • Management

Publications

Total Articles 25
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 3

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Citations 0
h-index 0
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Professional Recognition

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Bio

Marketing Management, Retail Management, Service Management, Digital Marketing

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2016
Associate Professor Jun 2009 – Present
Christ University | School of Business and Management

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Co-Authors (6)

Elangovan

Dr Elangovan N

Christ University

Govindaraj

Dr Govindaraj P

PSG College of Arts and Science

Jeevananda

Dr Jeevananda S

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Dr Mudita Sinha

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Dr Vedha Balaji

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Scholarly Work

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Scholarly Publications

A Systematic Review of Green Apparel Manufacturing

Open Access
Article
Year: 2023. Volume: 79 , Issue: 4 , Pages: 124-133 .
Authors: Jain S.;Kalapurackal J.J.
DOI 10.5755/j01.erem.79.4.34368
5

Manta Ray Foraging Optimizer with Deep Learning based Malicious Activity Detection for Privacy Protection in Social Networks

Open Access
Conference Paper
Year: 2023.
Authors: Unni M.V.;Jeevananda S.;Jacob Joseph K.;Fatma S.
DOI 10.1109/TEMSCON-ASPAC59527.2023.10531362
1

Perception of information and communication technology tools among small and medium enterprises in Bengaluru

Open Access
Article
Journal of Advanced Research in Dynamical and Control Systems. Year: 2020. Volume: 12 , Issue: 1 Special Issue , Pages: 715-721 .
Authors: Joseph K.J.;Padmanabha N.A.
DOI 10.5373/JARDCS/V12SP1/20201121

The Impact of Guerrilla Marketing on Consumer's Purchase Intentions

Open Access
article
Year: 2020.
Authors: JACOB JOSEPH K, Jayesh Saraf

Internal Branding on Brand Image in It Industry

Open Access
article
Year: 2019.
Authors: JACOB JOSEPH K, Nivedita Sahoo

Gender Differences in Buying Intention

Open Access
article
Year: 2019.
Authors: JACOB JOSEPH K, JILJA JOSEPH

Usage of Coupon Codes and Customers' Coupon Code preferences in online shopping portals for Apparels

Open Access
article
Year: 2019.
Authors: JACOB JOSEPH K, Shireesha A Reddy

Relationship Marketing and Customer Loyalty in Small and medium scale Enterprises in Bengaluru

Open Access
article
Year: 2019.
Authors: Jacob joseph K, Bindu V