Ministry of Education
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Dr Jacob Joseph K

vidwan id: 97962
Male

Associate Professor, School of Business and Management
Christ University

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Expertise

  • Management

Publications

Total Articles 25
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 3

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Citations 0
h-index 0
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Professional Recognition

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Bio

Marketing Management, Retail Management, Service Management, Digital Marketing

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2016
Associate Professor Jun 2009 – Present
Christ University | School of Business and Management

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Co-Authors (6)

Elangovan

Dr Elangovan N

Christ University

Govindaraj

Dr Govindaraj P

PSG College of Arts and Science

Jeevananda

Dr Jeevananda S

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Mudita

Dr Mudita Sinha

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Dr Sriram Mali

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Dr Vedha Balaji

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Scholarly Work

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Scholarly Publications

THE IMPACT OF BRAND POST STRATEGY AND SOCIAL MEDIA ENGAGEMENT ON CUSTOMER LOYALTY WITH REFERENCE TO COIMBATORE CITY, TAMIL NADU.

Open Access
article
INDIAN JOURNAL OF APPLIED RESEARCH. Year: 2019. Volume: 9 .
Authors: Kalaiselvi, S and Govindaraj, P

Challenges in Information and Communication Technology Adoption among Small and Medium Enterprises in Bengaluru

Open Access
article
Year: 2018. Volume: 6 , Pages: 103--106 .
Authors: Jacob, J and Elangovan, N

Brand Perception of "Gone Mad" on Social Media and Customer Purchase Intention

Open Access
article
Year: 2018.
Authors: Jacob joseph K, Siby John

Influence of Retargeted Advertisements on Consumer Purchase Intentions in Online Retail Websites

Open Access
article
Year: 2018.
Authors: Jacob joseph K, Preetha R

Online Advertising: Understanding the art of Targeting and Re-targeting

Open Access
article
Year: 2017.
Authors: Jacob joseph K, Preetha R

Service quality gap between Online and Brick and Mortar Store of same Brand

Open Access
article
Year: 2015.
Authors: Jacob joseph K, Vikas Sharma

Responsiveness and Assurance of organised retail stores with special reference to Bengaluru.

Open Access
article
Year: 2015.
Authors: Jacob joseph K, Vikas Sharma

A study on Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore

Open Access
article
Year: 2013.
Authors: Jacob joseph K