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Dr Sameer Mathur

vidwan id: 96961
Male

Assistant Professor, Marketing
Indian Institute of Management Lucknow

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 96
h-index 5

CrossRef

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Citations 21
h-index 4
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Bio

Branding, Pricing and Promotion

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Lucknow
  • Indian Institute of Management, Lucknow, Prabandh Nagar
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Assistant Professor Aug 2013 – Present
Indian Institute of Management Lucknow | Marketing

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Scholarly Work

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Scholarly Publications

The impact of product substitution and retail capacity on the timing and depth of price promotions: Theory and evidence

Open Access
Article