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- Business
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Bio
Digital Marketing, Business Research methods
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- Male
- Marketing, Indian Institute of Management Ranchi
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Jaipuria Institute of Management
Indian Institute of Management Lucknow
Indian Institute of Management Lucknow
Indian Institute of Management Tiruchirapalli
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Scholarly Publications
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Open AccessEffects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking
Open AccessInfluence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta-analysis
Open Access
10.1002/cb.1946
34
36
Psychological Determinants of Consumer’s Usage, Satisfaction, and Word-of-Mouth Recommendations Toward Smart Voice Assistants
Open AccessHow Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?
Open AccessTechnology readiness of teenagers: a consumer socialization perspective
Open Access
10.1108/JSM-07-2017-0262
33
38
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Open Access
10.1016/j.jbusres.2017.04.005
148
180