Expertise

  • Business

Publications

Total Articles 17
Books 0
Proceedings 0

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Scopus

Citations 763
h-index 11

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Citations 589
h-index 11
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Bio

Digital Marketing, Business Research methods

Personal Details

  • Male
  • Marketing, Indian Institute of Management Ranchi
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Assistant Professor Aug 2017 – Mar 2023
Indian Institute of Management Ranchi | Marketing Management

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Scholarly Work

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Scholarly Publications

Enablers and Inhibitors of Mobile Payments in Rural India: a Dual-Factor Theory Perspective

Open Access
Article

Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach

Open Access
Article

Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation

Open Access
Article

Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Open Access
Article

Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants

Open Access
Article

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

Open Access
Article

Role of Communication, Influence, and Satisfaction in Patient Recommendations of a Physician

Open Access
Article

Impact of fake news on social image perceptions and consumers’ behavioral intentions

Open Access
Article