Ministry of Education
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Dr Vandana Ahuja

vidwan id: 60405
Female

,

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Expertise

  • Management

Publications

Total Articles 23
Books 0
Proceedings 0

Publications

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Scopus

Citations 245
h-index 9

CrossRef

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Citations 10
h-index 1
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Professional Recognition

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Bio

Marketing, Customer Relationship Management, Digital Marketing, Internet Marketing, E-commerce, Social Media, Corporate Branding

Personal Details

  • Female
  • Noida, Uttar Pradesh, India
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Co-Authors (4)

Neerja

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Scholarly Work

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Scholarly Publications

A comparative analysis of functionalities of Salesforce.com, mySAP.com, and siebelCRM

Open Access
BOOK
Year: 2013. Volume: 5 , Pages: 529-539 .
Authors: Ahuja, Vandana
DOI 10.4018/978-1-4666-3966-9.ch02

Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

Open Access
Article
Journal of Targeting, Measurement and Analysis for Marketing. Year: 2012. Volume: 20 , Issue: 1 , Pages: 35-45 .
Authors: Alavi, S., Ahuja, V., Medury, Y.
DOI 10.1057/jt.2012.3
16

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

Open Access
Article
Journal of Targeting, Measurement and Analysis for Marketing. Year: 2011. Volume: 19 , Issue: 3-4 , Pages: 173-182 .
Authors: Ahuja, Vandana;Medury, Yajulu
DOI 10.1057/jt.2011.18
6

Corporate blogs and internet marketing - Using consumer knowledge and emotion as strategic variables to develop consumer engagement

Open Access
Article
Year: 2011. Volume: 18 , Issue: 3 , Pages: 185-199 .
Authors: Sinha, Nidhi;Ahuja, Vandana;Medury, Y.
DOI 10.1057/dbm.2011.24
16

CRM in a Web 2.0 world: Using corporate blogs for campaign management

Open Access
Article
Year: 2011. Volume: 13 , Issue: 1 , Pages: 11-24 .
Authors: Ahuja, Vandana;Medury, Yajulu
DOI 10.1057/dddmp.2011.15
9

An empirical approach to ECRM-increasing consumer trustworthiness using online product communities

Open Access
Article
Year: 2011. Volume: 18 , Issue: 2 , Pages: 83-96 .
Authors: Alavi, Shirin;Ahuja, Vandana;Medury, Yajulu
DOI 10.1057/dbm.2011.12
10

Corporate blogs as e-CRM tools - Building consumer engagement through content management

Open Access
Article
Year: 2010. Volume: 17 , Issue: 2 , Pages: 91-105 .
Authors: Ahuja, Vandana;Medury, Yajulu
DOI 10.1057/dbm.2010.8
74