Ministry of Education
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Dr Vandana Ahuja

vidwan id: 60405
Female

,

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Expertise

  • Management

Publications

Total Articles 23
Books 0
Proceedings 0

Publications

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Scopus

Citations 245
h-index 9

CrossRef

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Citations 10
h-index 1
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Bio

Marketing, Customer Relationship Management, Digital Marketing, Internet Marketing, E-commerce, Social Media, Corporate Branding

Personal Details

  • Female
  • Noida, Uttar Pradesh, India
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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

An Empirical Segmentation of Users of Mobile Banking Apps

Open Access
Article
Journal of Internet Commerce. Year: 2016. Volume: 15 , Issue: 4 , Pages: 390-407 .
Authors: Alavi, Shirin;Ahuja, Vandana
DOI 10.1080/15332861.2016.1252653
25

Dawn of the digital age and the evolution of the marketing mix

Open Access
Article
Year: 2016. Volume: 17 , Issue: 3 , Pages: 170-186 .
Authors: Jackson, Graham;Ahuja, Vandana
DOI 10.1057/dddmp.2016.3
35

Creation of a Conceptual Model for Adoption of Mobile Apps for Shopping from E-Commerce Sites-An Indian Context

Open Access
Conference Paper
Procedia Computer Science. Year: 2016. Volume: 91 , Pages: 609-616 .
Authors: Ahuja, Vandana;Khazanchi, Deepak
DOI 10.1016/j.procs.2016.07.152
21

Examining the impact of emotional intelligence on organizational role stress: An empirical study of the Indian IT sector

Open Access
Article
Year: 2015. Volume: 6 , Issue: 1 , Pages: 51-63 .
Authors: Rathore, Shubhangini;Ahuja, Vandana
DOI 10.4018/ijhcitp.2015010105
4

Information processing of revitalized FMCG brands – Role of customer purchase location

Open Access
Article
Year: 2015. Volume: 10 , Issue: 17 , Pages: 37897-37902 .
Authors: Chaudhry, Rashmi Sud;Medury, Y.;Ahuja, Vandana

Impact of re-branding strategies on customer information processing: A case of consumer electronic brands

Open Access
Article
Year: 2015. Volume: 11 , Issue: 5 , Pages: 3447-3466 .
Authors: Sud, Rashmi;Ahuja, Vandana;Medury, Y.

A study of role stress among the IT professionals in India: Examining the impact of demographic factors

Open Access
Article
Year: 2015. Volume: 6 , Issue: 2 , Pages: 1-13 .
Authors: Rathore, Shubhangini;Ahuja, Vandana
DOI 10.4018/IJHCITP.2015040101
8

Development of an optimal solution for digital marketing variables in an online tool

Open Access
Article
International Journal of Internet Marketing and Advertising. Year: 2015. Volume: 9 , Issue: 1 , Pages: 49-65 .
Authors: Ahuja, Vandana
DOI 10.1504/IJIMA.2015.068345
5