Ministry of Education
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Dr Vandana Ahuja

vidwan id: 60405
Female

,

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Expertise

  • Management

Publications

Total Articles 23
Books 0
Proceedings 0

Publications

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Scopus

Citations 245
h-index 9

CrossRef

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Citations 10
h-index 1
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Professional Recognition

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Bio

Marketing, Customer Relationship Management, Digital Marketing, Internet Marketing, E-commerce, Social Media, Corporate Branding

Personal Details

  • Female
  • Noida, Uttar Pradesh, India
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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

Information processing of revitalized FMCG brands – Role of customer purchase location

Open Access
Article
Year: 2015. Volume: 10 , Issue: 17 , Pages: 37897-37902 .
Authors: Chaudhry, Rashmi Sud;Medury, Y.;Ahuja, Vandana

E-marketing and online consumer behavior

Open Access
BOOK
Year: 2014. Volume: 4-4 , Pages: 2044-2059 .
Authors: Jain, Neha;Ahuja, Vandana;Medury, Y.
DOI 10.4018/978-1-4666-4749-7.ch01

Expanding the Kirkpatrick Evaluation Model-Towards more efficient training in the IT sector

Open Access
Article
Year: 2014. Volume: 5 , Issue: 4 , Pages: 19-34 .
Authors: Agarwal N.;Pande N.;Ahuja V.
DOI 10.4018/ijhcitp.2014100102
9 14

The new age e-enterprise: Internet-based collaboration, innovation, and co-creation

Open Access
BOOK
Year: 2014. Volume: 1 , Pages: 214-227 .
Authors: Ahuja, Vandana
DOI 10.4018/978-1-4666-4026-9.ch01

Louis vuitton: Using digital presence for brand repositioning and CRM

Open Access
BOOK
Year: 2014. Volume: 1 , Pages: 315-324 .
Authors: Ahuja, Vandana
DOI 10.4018/978-1-4666-6220-9.ch01

E-marketing and the hotel industry: Calculating web presence index (WPI) for the hospitality sector

Open Access
BOOK
Year: 2014. Volume: 1 , Pages: 303-313 .
Authors: Bansal, Roli;Lamba, Manisha;Alavi, Shirin;Ahuja, Vandana
DOI 10.4018/978-1-4666-6543-9.ch01

Twirl of Dexterity: A gamut to prevail in the current times in the information technology industry

Open Access
Article
Year: 2014. Volume: 5 , Issue: 3 , Pages: 65-84 .
Authors: Agarwal N.;Pande N.;Ahuja V.
DOI 10.4018/ijhcitp.2014070105
1 2

A comparative analysis of functionalities of salesforce.com, mySAP. com, and SiebelCRM

Open Access
BOOK
Year: 2014. Volume: 2-4 , Pages: 911-922 .
Authors: Ahuja, Vandana
DOI 10.4018/978-1-4666-7357-1.ch04