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Dr Amarnath R. Gupta

vidwan id: 596872
Male

Assistant Professor - Senior Scale, Balaji Institute of Modern Management
Sri Balaji University

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

2020

Best Employee Award from Yashaswi Group

Chairman Yashaswi Group
2019

Best Training Instructor Award

INS Shivaji, Lonavala
2018

Best Training Instructor Award

INS Shivaji, Lonavala
2015

Best Performance Award from Yashaswi Group

Chairman Yashaswi Group

Community & Membership

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P3O Foundational Trainer from AXELOS, UK

2023
Permanent

MoR-4 Practitioner from AXELOS, UK

2022
Permanent

Bio

I am Dr. Amarnath Gupta, a corporate trainer and academic professional with a strong focus on research in consumer behavior and online marketing strategies. My work includes investigating the effectiveness of price and promotional offers on online buying, the role of e-satisfaction on e-loyalty, and the impact of online shopping advantages on consumer behavior. I have published several research papers in reputed journals and conferences, contributing to the fields of marketing and consumer behav

Personal Details

  • Male
  • Assistant Professor - Senior Scale , Sri Balaji University
  • Pune, Maharashtra, India
PhD
Other Institute 2023
MBA
DAYANAND ACADEMY OF MANAGEMENT STUDIES, KANPUR 2007
BSC
Other Institute 2005
Assistant Professor - Senior Scale Apr 2024 – Present
Sri Balaji University | Balaji Institute of Modern Management
Assistant Professor (Grade-III) Jul 2011 – Jan 2022
Yashaswi Education Society`s International Institute of Management Science, Chinchwad | Mba
Lecturer - Senior Scale Jul 2010 – Jun 2011
MAEER’s MIT, Pune, Maharashtra
Lecturer Oct 2007 – May 2010
Siddhant Institute of Business Management, At Post. Sudumbare, Tal. Maval, Dist.Pune 412109

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Co-Authors (1)

Pradnya

Dr Pradnya Chitrao

Symbiosis Institute of Management Studies

Scholarly Work

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Tablet Computer for Online Learning

Mr. Sandeep Kumar Singh
Engineering and Technology Patent No. : 6351196 Filed : 05-03-2024
Published : 01-05-2024 Granted

A computing device for evaluating impact and challenges of green marketing on consumer purchase intentions

Vats IPR Services
Engineering and Technology Patent No. : 6351198 Filed : 05-03-2024
Published : 16-04-2024 Granted

Scholarly Publications

Investigating the Role of E-Satisfaction on E-Loyalty Toward Packed Health Food Products

Open Access
Conference Paper

Consumer Perceptions of Health Food Brands

Open Access
journal-article

Effectiveness of Online Shopping Advantages of Healthy Food Products on Consumer Buying Behaviour

Open Access
Book Chapter

A Study of the Effectiveness of Online Marketing Strategies of Packaged Health Food Brands

Open Access
Book Chapter

A Study of the Effectiveness of Online Marketing Strategies of Packaged Health Food Brands

Open Access
book-chapter
Authors:

A Study of the Effectiveness of Online Marketing Strategies of Packaged Health Food Brands w.r.t. Gender

Open Access
book-chapter