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Dr Binod Sinha

vidwan id: 425665
Male

Professor,
Sri Balaji University

Expertise

  • Business

Publications

Total Articles 30
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 2
h-index 1

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Citations 1
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Professional Recognition

2021

Best Research Paper Award in Marketing

MIMANSA 2021,Sri Balaji University Pune
2024

Certificate of Appreciation for B2B Marketing SWAYAM Course

AICTE,MoE,IIMBx
2025

Certificate of Appreciation for successfully co-coordinated AICTE Training And Learning (ATAL) Academy ,Faculty Development Program on Building Resilient Supply Chain using Digital Twin Technology in era of Industry 5.0 from 09/12/2024 to 14/12/2024.

AICETE ,ATAL ,SKILL INDIA

Community & Membership

2023

BIMM Research Committee

Secretary

ISTD

2014
Life Mmeber

Bio

Expert in Consumer Research, Social Media Research, and Tech integrated marketing research, His current area is social media adoption by farmers and innovative bid management in IT Sector

Personal Details

  • Male
  • Professor , Sri Balaji University
  • Kumar Piccadilly, Santhosh Nagar, Tathawade, Pimpri-Chinchwad, Maharashtra, India
Ph.D
Other Institute 2011
Professor Dec 2017 – Present
Sri Balaji University
Associate Professor Nov 2012 – Dec 2017
Rajarambapu Institute of Technology, Rajaramnagar, Sakharale
Associate Professor Oct 2010 – Oct 2012
RAIPUR INSTITUTE OF TECHNOLOGY

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Co-Authors (12)

Arya

Dr Arya Kumar

Birla Institute of Technology and Science

Bhuvana

Dr Bhuvana M

S R M Institute of Science & Technology, Chennai

Byju

Prof Byju John

Kalinga University, Raipur

Archana

Dr Archana Shrivastava

Sri Balaji University

T P Renuka

Dr T P Renuka Murthy

Visvesvaraya Technological University, Belagavi

Vimal

Dr Vimal Bhatt

Symbiosis Institute of Business Management, Pune

Vijay

Dr Vijay Kulkarni

Ajeenkya D Y Patil University

Sandeep

Dr Sandeep Bishla

General Manager

Sajimon

Dr Sajimon P P

St. Aloysius (formerly St. Aloysius College, Mangalore)

TAMILARASI

Dr TAMILARASI S

Hindusthan College of Arts and Science

Scholarly Work

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A STUDY ON ADOPTION OF SOCIAL MEDIA FOR ENHANCING THE GROWTH OF FARMERS

University Sri Balaji University Pune
Year 2024

A Study on the Impact of Bid Management Function in the IT Industry

University Sri Balaji University Pune
Year 2024

A Study on the Recruitment Process on Organizational Effectiveness on Private Airports in India.

University Sri Balaji University Pune
Year 2024

AI-Powered Business Marketing Content Generating Computer Device

Dr. Binod Sinha
Prof. Abhishek Amin
Pragati srivastava
Prof. Nanda Das
Bora Umamaheshwar Rao
Surabhi Agarwal
Mr. Dhiraj Ashokrao Gacche
Dr. Amarnath Gupta
Social Sciences Application No. : 6452054 Filed : 18-06-2025
Published : N/A Granted

AI BASED SUSTAINABLE FINANCE MANAGEMENT DEVICE

1.Dr. Ramakumar Ambatipudi 2. Dr. Shuchi Gautam 3.Dr. Abhilasha Ambatipudi 4.Dr. Mishu Tripathi 5.Dr. Nilesh P.Gokhale 6.Dr. Archana Wafgaonkar 7.Dr. Binod Sinha
Social Sciences Patent No. : 428604-001 Filed : 29-08-2024
Published : 22-10-2024 Granted

Smart Sports Training Device with AI Integration for Performance Enhancement

Hemanth Niduvani Virupaksha
Dr.Binod Sinha
Dr. Akram Badshaha Mujawar
Dr. Mohit Rajendra Shinde
Akash Yadav
Sachin Patel
Shweta Chugh
Arun Sherawat
Mr Mallikarjuna Shimogga Muddappa
Dr. Rajesh Kumar
- Application No. : 6380860 Filed : 26-07-2024
Published : N/A Granted

Scholarly Publications

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open Access
article
Authors: Prakash Singh,Lokesh Arora,Vimal Bhatt,Prabhat Kumar,Binod Sinha

Mapping Sustainable Supply Chain Management Trends and Future Directions in Small and Medium Enterprises: A Bibliometric Analysis

Open Access
article
Authors: Binod Sinha,Dhanraj Tambuskar,Khalil Ahmed, Archana Shrivastava, Smrutiranjan Mohanty

EI in Marketing

Open Access
book chapter
Authors: Dr. Binod Sinha, Dr. Sanjit Dash

Switching Traditional Business with Sustainable Business

Open Access
book chapter
Authors: Yashshree Dubey, Robin Neema, Madhu Arora, Archana Srivastava and Binod Sinha

A Study on Students' Satisfaction toward MOOCs Concerning Management Education

Open Access
conference paper
Authors: Khedkar,Annirudha,Fatma,Anam,Sinha,Binod,Bhatt,Vimal,Shrivastava,Archana,Bhattnagar,Apporva

Strategic Management

Open Access
book

The Empirical Study on Addiction Towards Smartphone Games on Smart Generation Players of School and Colleges

Open Access
conference paper
Authors: Gupta, Harshit Kumar,Sinha,Binod,Fatma,Anam,Bhatt,Kumar,Prabhatimal

E-Word of Mouth and Restaurant-goers: an Empirical Study on the Influence of e-WOM on the Selection of Restaurants

Open Access
conference paper
Authors: Singh M.;Fatma A.;Bhatt V.;Sinha B.