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Dr Jagrook Dawra

vidwan id: 56446
Male

Associate Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 219
h-index 7

CrossRef

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Citations 158
h-index 6
Google Scholar

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Professional Recognition

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Community & Membership

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American Marketing Association

Member

Bio

Pricing, Brand management, Joint decision making, Real estate

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
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Associate Professor Jun 2014 – Present
Indian Institute of Management Raipur | Marketing

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Scholarly Work

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Scholarly Publications

The role of customer engagement in travel services

Open Access
Article

Judgments of acquisition value and transaction value: A consumer decision-making styles perspective

Open Access
Article

The role of customer engagement in the involvement-loyalty link

Open Access
Article

Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model

Open Access
Article

“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer

Open Access
Book Chapter

“Can you do something about the price?” - exploring the indian deal and bargaining-prone customer

Open Access
Article

Discerning product benefits through visual thematic analysis

Open Access
Article

Perturbation model for a product of joint consumption

Open Access
Article