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Dr Jagrook Dawra

vidwan id: 56446
Male

Associate Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 219
h-index 7

CrossRef

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Citations 158
h-index 6
Google Scholar

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Professional Recognition

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American Marketing Association

Member

Bio

Pricing, Brand management, Joint decision making, Real estate

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
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Associate Professor Jun 2014 – Present
Indian Institute of Management Raipur | Marketing

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Scholarly Work

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Scholarly Publications

The impact of regulatory focus on store promotions: The role of shopping enjoyment

Open Access
Article

An integrative review of the decoy effect on choice behavior

Open Access
Review

From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage

Open Access
Article

Maximization, internal reference price and consumers' response to promotions

Open Access
Article

Deliberation does not make the attraction effect disappear: The role of induced cognitive reflection

Open Access
Article
Authors: Kumar Padamwar P.;Kumar Kalakbandi V.;Dawra J.

Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness

Open Access
Article

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?

Open Access
Article

The impact of range extension on the attraction effect

Open Access
Article