Ministry of Education
Vidvan Image

Dr K R Jayasimha

vidwan id: 56421
Male

Professor, Department of Marketing
Indian Institute of Management Indore

Orchid Icon 0000-0003-3312-8652 Google Scholar Icon 56091661100

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 223
h-index 9

CrossRef

CrossRef Icon
Citations 38
h-index 4
Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Operating role of customers, Service recovery, Advocacy marketing and Business history

Personal Details

  • Male
  • Professor , Indian Institute of Management Indore
  • Prabandh Shikhar, Rau Pithampur Road
No Data Found

There is currently nothing to display here.

Professor Jun 2011 – Present
Indian Institute of Management Indore | Department of Marketing

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (94+)

View All
Ashish

Dr Ashish Sadh

Professor

Bhavani Shankar

Mr Bhavani Shankar Saripalli

Assistant Professor

Bhavin

Dr Bhavin Shah

Associate Professor

Biswanath

Dr Biswanath Swain

Assistant Professor

Bhuvanesh

Mr Bhuvanesh Pareek

Assistant Professor

Bipul

Dr Bipul Kumar

Associate Professor

Amrita

Dr Amrita Joshi

Assistant Professor

Amitabh

Dr Amitabh Kodwani

Associate Professor

Amit Kumar

Dr Amit Kumar Vatsa

Associate Professor

Arnab

Dr Arnab Koley

Assistant Professor

Co-Authors (6)

Aditya

Mr Aditya Billore

Indian Institute of Management Indore

Ashish

Dr Ashish Sadh

Indian Institute of Management Indore

Harish

Prof Harish Chaudhry

Indian Institute of Technology Delhi

Sivaraman

Dr Sivaraman Manoharan

BMS College of Engineering

Ranjeet

Mr Ranjeet Nambudiri

Indian Institute of Management Indore

Shubhamoy

Dr Shubhamoy Dey

Indian Institute of Management Indore

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Buying behaviour model of early adopting organizations of radical software innovations

Open Access
Article
Year: 2020. Volume: 36 , Issue: 6 , Pages: 1010-1026 .
Authors: Iyer K.;K.R J.
DOI 10.1108/JBIM-12-2019-0533
10

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Open Access
Article
Journal of Global Marketing. Year: 2020. Volume: 33 , Issue: 4 , Pages: 225-241 .
Authors: Billore A.;Jayasimha K.R.;Sadh A.;Nambudiri R.
DOI 10.1080/08911762.2020.1734135
6

EWOM via social networking site: Source versus message credibility

Open Access
Article
International Journal of Internet Marketing and Advertising. Year: 2020. Volume: 14 , Issue: 1 , Pages: 19-47 .
Authors: Kapoor P.S.;Jayasimha K.R.;Sadh A.;Gunta S.
DOI 10.1504/IJIMA.2020.106043
17

Brand verbs: brand synonymity and brand leadership

Open Access
Article
Journal of Brand Management. Year: 2019. Volume: 26 , Issue: 2 , Pages: 110-125 .
Authors: Kumar S.M.;Jayasimha K.R.
DOI 10.1057/s41262-018-0115-3
2 5

Service failures after online flash sales: role of deal proneness, attribution, and emotion

Open Access
Article
Journal of Service Management. Year: 2018. Volume: 29 , Issue: 2 , Pages: 253-276 .
Authors: Vakeel K.A.;Sivakumar K.;Jayasimha K.R.;Dey S.
DOI 10.1108/JOSM-08-2017-0203
6 38

Investigating consumer advocacy, community usefulness, and brand avoidance

Open Access
Article
Year: 2017. Volume: 35 , Issue: 4 , Pages: 488-509 .
Authors: Jayasimha K.R.;Chaudhary H.;Chauhan A.
DOI 10.1108/MIP-09-2016-0175
13 28

Consumer advocacy: Examining the feeling and doing following a failed service encounter

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2017. Volume: 34 , Pages: 201-208 .
Authors: Jayasimha K.R.;Srivastava H.S.
DOI 10.1016/j.jretconser.2016.09.016
3 12

I complain for your good? Re-examining consumer advocacy

Open Access
Article
Journal of Strategic Marketing. Year: 2016. Volume: 24 , Issue: 5 , Pages: 360-376 .
Authors: Jayasimha K.R.;Billore A.
DOI 10.1080/0965254X.2015.1011204
4 21