Mr Aditya Billore

vidwan id: 90599

Male

Associate Professor, Department of Marketing
Indian Institute of Management Indore

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Expertise

Management

Publications

Total Articles 8

Books 0

Proceedings 0

Publications

Scopus

Citations 107

h-index 5

CrossRef

Citations 4

h-index 1

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Bio

Marketing Communication, Consumer Behavior, Experimental Design

Personal Details

Male
Associate Professor , Indian Institute of Management Indore
B-210, Faculty Block, IIM Indore

FPM

Indian Institute of Management Indore 2013

Associate Professor Apr 2013 – Present

Indian Institute of Management Indore | Department of Marketing

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Mr G V Vigneshwara Swamy

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Organisations (94+)

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Dr Ashish Sadh

Professor

Mr Bhavani Shankar Saripalli

Assistant Professor

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Co-Authors (7)

Dr Abhishek Mishra

Indian Institute of Management Indore

Dr Archit Tapar

Indian Institute of Management Rohtak

Dr Ashish Sadh

Indian Institute of Management Indore

Dr Bipul Kumar

Indian Institute of Management Indore

Dr K R Jayasimha

Indian Institute of Management Indore

Mr Ranjeet Nambudiri

Indian Institute of Management Indore

Dr Sanket Vatavwala

Indian Institute of Management, Amritsar

Scholarly Work

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Scholarly Publications

Does the cinematic depiction of a place deceive viewers’ perception of its reality? Exploring movie-induced destination stereotypes

Open Access

Article

Tourism Recreation Research. Year: 2025. Volume: 50 , Issue: 4 , Pages: 845-862 .

Authors: Billore A.

10.1080/02508281.2024.2343631

Customer disengagement in business-to-business markets: A framework for analysis

Open Access

Article

Industrial Marketing Management. Year: 2022. Volume: 105 , Pages: 114-130 .

Authors: Vatavwala S.;Kumar B.;Sharma A.;Billore A.;Sadh A.

10.1016/j.indmarman.2022.05.018

Investigating brand community engagement and evangelistic tendencies on social media

Open Access

Article

Year: 2022. Volume: 31 , Issue: 1 , Pages: 16-28 .

Authors: Sharma P.;Sadh A.;Billore A.;Motiani M.

10.1108/JPBM-01-2020-2705

Paternity leave: stepchild of family-friendly policies moderating role of traditional masculinity ideology

Open Access

Article

Personnel Review. Year: 2022. Volume: 51 , Issue: 7 , Pages: 1772-1787 .

Authors: Maheshwari B.;Pandey J.;Billore A.

10.1108/PR-07-2020-0519

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Open Access

Article

Journal of Global Marketing. Year: 2020. Volume: 33 , Issue: 4 , Pages: 225-241 .

Authors: Billore A.;Jayasimha K.R.;Sadh A.;Nambudiri R.

10.1080/08911762.2020.1734135

Role of anthropomorphization on pro-social behavior

Open Access

Article

Journal of Indian Business Research. Year: 2018. Volume: 13 , Issue: 1 , Pages: 30-42 .

Authors: Tapar A.V.;Mishra A.;Sadh A.;Billore A.

10.1108/JIBR-10-2017-0196

Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context

Open Access

Book Chapter

Year: 2017. Pages: 1349-1357 .

Authors: Pandey J.;Sadh A.;Billore A.

10.1007/978-3-319-45596-9_247

I complain for your good? Re-examining consumer advocacy

Open Access

Article

Journal of Strategic Marketing. Year: 2016. Volume: 24 , Issue: 5 , Pages: 360-376 .

Authors: Jayasimha K.R.;Billore A.

10.1080/0965254X.2015.1011204