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Mr Aditya Billore

vidwan id: 90599
Male

Associate Professor, Department of Marketing
Indian Institute of Management Indore

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 107
h-index 5

CrossRef

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Citations 4
h-index 1
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Professional Recognition

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Bio

Marketing Communication, Consumer Behavior, Experimental Design

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Indore
  • B-210, Faculty Block, IIM Indore
FPM
Indian Institute of Management Indore 2013
Associate Professor Apr 2013 – Present
Indian Institute of Management Indore | Department of Marketing

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Co-Authors (7)

Abhishek

Dr Abhishek Mishra

Indian Institute of Management Indore

Archit

Dr Archit Tapar

Indian Institute of Management Rohtak

Ashish

Dr Ashish Sadh

Indian Institute of Management Indore

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K R

Dr K R Jayasimha

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Dr Sanket Vatavwala

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Scholarly Work

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Scholarly Publications

Does the cinematic depiction of a place deceive viewers’ perception of its reality? Exploring movie-induced destination stereotypes

Open Access
Article

Customer disengagement in business-to-business markets: A framework for analysis

Open Access
Article

Investigating brand community engagement and evangelistic tendencies on social media

Open Access
Article

Paternity leave: stepchild of family-friendly policies moderating role of traditional masculinity ideology

Open Access
Article

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Open Access
Article

Role of anthropomorphization on pro-social behavior

Open Access
Article

Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context

Open Access
Book Chapter

I complain for your good? Re-examining consumer advocacy

Open Access
Article