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Prof Harish Chaudhry

vidwan id: 70159
Male

Professor, Department of Management Studies
Indian Institute of Technology Delhi

Expertise

  • Management

Publications

Total Articles 25
Books 0
Proceedings 0

Publications

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Scopus

Citations 385
h-index 12

CrossRef

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Citations 125
h-index 8
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Professional Recognition

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Community & Membership

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Bio

Marketing Management, Strategic Marketing, Rural Marketing, Product Planning and Management, Brand Management, Marketing Class Video

Personal Details

  • Male
  • Professor , Indian Institute of Technology Delhi
  • Indian Institute of Technology Delhi, Hauz Khas
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Professor Mar 2023 – Present
Indian Institute of Technology Delhi | Department of Management Studies
Associate Professor May 1988 – Mar 2023
Indian Institute of Technology Delhi | Department of Management Studies

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Co-Authors (11)

Amit

Prof Amit Mehndiratta

Indian Institute of Technology Delhi

Anshika

Ms Anshika Tanwar

Christ University

Shalini

Prof Shalini Chandra

Banasthali Vidyapith

Sudhir K

Prof Sudhir K Jain

Banaras Hindu University

Divya

Dr Divya Choudhary

Indian Institute of Management, Sambalpur

K R

Dr K R Jayasimha

Indian Institute of Management Indore

Mahim

Prof Mahim Sagar

Indian Institute of Technology Delhi

Ravi

Prof Ravi Shankar

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Sanjay

Dr Sanjay Patro

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Smita

Prof Smita Kashiramka

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Scholarly Work

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Scholarly Publications

A study of strategic factors affecting post-cross-border acquisition technological innovation performance of the acquiring firms using m-TISM and MICMAC

Open Access
Article

Social media influencers: literature review, trends and research agenda

Open Access
Review

Applications of virtual reality in marketing (2000–2020): a 4C marketing-mix based review and future research agenda

Open Access
Article

Trends in Influencer Marketing: A Review and Bibliometric Analysis

Open Access
Article

Brand identity and culture interaction in the Indian context: a grounded approach

Open Access
Article

Influencer marketing as a tool of digital consumer engagement: A systematic literature review

Open Access
Review

Profile centric community awareness and engagement for adolescent girls: An empirical study on early marriage in India

Open Access
Article

Customer relationship management research in hospitality industry: a review and classification

Open Access
Article