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Prof Mahim Sagar

vidwan id: 70653
Male

Professor, Department of Management Studies
Indian Institute of Technology Delhi

Expertise

  • Management

Publications

Total Articles 110
Books 0
Proceedings 0

Publications

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Scopus

Citations 1295
h-index 15

CrossRef

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Citations 480
h-index 10
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Professional Recognition

2012

Teaching Excellence Award

IIT Delhi

Community & Membership

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Bio

Brand Management, Ethical Brand Positioning, Product Development, Consumer Based Business Strategy and Telecom Policy & Marketing. Branding of Public and Private goods/ services.

Personal Details

  • Male
  • Professor , Indian Institute of Technology Delhi
  • Indian Institute of Technology Delhi, Hauz Khas
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Professor Aug 2007 – Present
Indian Institute of Technology Delhi | Department of Management Studies

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Co-Authors (11)

Akhil

Mr Akhil Damodaran

University of Petroleum and Energy Studies, Dehradun

Amit

Prof Amit Mehndiratta

Indian Institute of Technology Delhi

Amit

Mr Amit Adlakha

IMS Unison University

Amlendu Kumar

Prof Amlendu Kumar Dubey

Indian Institute of Technology Delhi

Deep

Dr Deep Shree

Delhi Technological University

Harish

Prof Harish Chaudhry

Indian Institute of Technology Delhi

Ravi

Prof Ravi Shankar

Indian Institute of Technology Delhi

Tarun

Prof Tarun Dhingra

Jaipuria Institute of Management

Shilpee A

Dr Shilpee A Dasgupta

Indian Institute of Management Ranchi

Smita

Prof Smita Kashiramka

Indian Institute of Technology Delhi

Sushil

Prof Sushil .

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Scholarly Work

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Scholarly Publications

A grounded exploration of regulatory dynamics and competitive forces in the Indian telecom network industry

Open Access
Article

Health communication for behavior change: evolution of a marketing framework

Open Access
Article

Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach

Open Access
Article

Healthcare decision making and choice: an empirical model of patient confusion

Open Access
Article

Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Open Access
Article

Internal Branding: Developing a Predictive Model for the Indian Service Sector

Open Access
Article

Factors affecting non-aeronautic revenue in Indian airports: a focus group study of Indian PPP airports

Open Access
Article

Telecom Spectrum Map of India

Open Access
Article