Vidvan Image

Dr Bijuna C Mohan

vidwan id: 54671
Female

Assistant Professor, School of Management
National Institute of Technology Karnataka

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 131
h-index 7

CrossRef

CrossRef Icon
Citations 58
h-index 4
Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

Academy of Marketing Science

Member

All India Management Association

Member

International Association of Computer Science and Information Technology IACSIT, Singapore

Member

Bio

Marketing Management Brand Management Consumer Behaviour Advertising and Sales Promotion Marketing Analytics Services Marketing

Personal Details

  • Female
  • Assistant Professor , National Institute of Technology Karnataka
  • P. O. Srinivasnagar, Mangalore
Ph.D
Other Institute 2013
Assistant Professor Mar 2008 – Present
National Institute of Technology Karnataka | School of Management

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (261+)

View All

Co-Authors (1)

Y L R

Shree Y L R Moorthi

Indian Institute of Management Bangalore

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Consumer acceptance of branded fortified foods and beverages in India: Towards a conceptual framework

Open Access
Article

Consumer behaviour in fortified food choice decisions in India

Open Access
Article

Brand value proposition for bank customers in India

Open Access
Article

The impact of customer-based brand equity on the operational performance of FMCG companies in India

Open Access
Article

Brand equity and business performance : Towards a conceptual framework

Open Access
Article