Ministry of Education
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Dr Bijuna C Mohan

vidwan id: 54671
Female

Assistant Professor, School of Management
National Institute of Technology Karnataka

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Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 131
h-index 7

CrossRef

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Citations 58
h-index 4
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Professional Recognition

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Community & Membership

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Academy of Marketing Science

Member

All India Management Association

Member

International Association of Computer Science and Information Technology IACSIT, Singapore

Member

Bio

Marketing Management Brand Management Consumer Behaviour Advertising and Sales Promotion Marketing Analytics Services Marketing

Personal Details

  • Female
  • Assistant Professor , National Institute of Technology Karnataka
  • P. O. Srinivasnagar, Mangalore
Ph.D
Other Institute 2013
Assistant Professor Mar 2008 – Present
National Institute of Technology Karnataka | School of Management

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Co-Authors (1)

Y L R

Shree Y L R Moorthi

Indian Institute of Management Bangalore

Scholarly Work

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Scholarly Publications

Role of agricultural marketing channels in price realization: an empirical analysis of selected crops in India

Open Access
Article
Journal of Agribusiness in Developing and Emerging Economies. Year: 2025. Volume: 15 , Issue: 1 , Pages: 63-80 .
Authors: Naik C.;Mohan B.C.
DOI 10.1108/JADEE-11-2022-0257
1

Customer Experience in Social Commerce: Thematic and Intellectual Structure Mapping Using Bibliometric Analysis

Open Access
Article
Year: 2024. Volume: 40 , Issue: 5 , Pages: 1210-1234 .
Authors: Dhaigude S.A.;Mohan B.C.
DOI 10.1080/10447318.2022.2134837
2 5

Factors influencing paddy farmers' choice of marketing channels: study of a nationally representative survey from India

Open Access
Article
Journal of Agribusiness in Developing and Emerging Economies. Year: 2024.
Authors: Naik C.;Mohan B.C.
DOI 10.1108/JADEE-05-2024-0152

Logistics Service Quality in Online Shopping: A Bibliometric Analysis

Open Access
Article
Journal of Internet Commerce. Year: 2023. Volume: 22 , Issue: 1 , Pages: 157-188 .
Authors: Dhaigude S.A.;Mohan B.C.
DOI 10.1080/15332861.2021.2011598
1 12

Customer experience in social commerce: A systematic literature review and research agenda

Open Access
Review
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 5 , Pages: 1629-1668 .
Authors: Dhaigude S.A.;Mohan B.C.
DOI 10.1111/ijcs.12954
20

Cognitive Dissonance in Online Shopping in an Emerging E-tailing Market

Open Access
Article
Year: 2022. Volume: 10 , Issue: 3 , Pages: 719-737 .
Authors: Haritha S.;Mohan B.C.
DOI 10.33182/tmj.v10i3.2176
2

Study on influential role of celebrity credibility on consumer risk perceptions

Open Access
Article
Journal of Indian Business Research. Year: 2020. Volume: 12 , Issue: 1 , Pages: 79-92 .
Authors: Deshbhag R.R.;Mohan B.C.
DOI 10.1108/JIBR-09-2019-0264
13 24

Cognitive, affective and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences

Open Access
Article
International Journal of Business Innovation and Research. Year: 2020. Volume: 22 , Issue: 3 , Pages: 374-387 .
Authors: Anitha P.;Mohan B.C.
DOI 10.1504/IJBIR.2020.107968
1