Expertise

  • Management

Publications

Total Articles 48
Books 0
Proceedings 0

Publications

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Scopus

Citations 74
h-index 3

CrossRef

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Citations 80
h-index 4
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Professional Recognition

2003

University rank Holder

Bharathiar University
2022

Best Paper Award in an International conference

IFIM Business School
2023

Best Paper Award in an International conference

VIT

Community & Membership

2021

Internship and Dissertation commitee

member
2021

Center for social impact and research

member
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Bio

Marketing

Personal Details

  • Male
  • Alliance University, Chandapura, Anekal
Ph.D
National Institute of Technology Tiruchirappalli 2009
MBA
Other Institute 2003
B.E
Bharathidasan University 2001
Associate Professor Aug 2010 – Dec 2024
Alliance University, Bangalore | Alliance Ascent College

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Co-Authors (22)

Ananth

Dr Ananth S

Alliance University, Bangalore

Bhaskar

Bhaskar Naidu

PVKN Govt. Degree College, CHITTOOR Urban

Devaraju Sanjeeva

Dr Devaraju Sanjeeva Rao

Bharathiya Vidya Bhavans Vivekananda College of Science, Humanities & Commerce

Devashish Das

Dr Devashish Das Gupta

Indian Institute of Management Lucknow

Mohammed Abdul

Prof Mohammed Abdul Azeem

Maulana Azad National Urdu University

Kirupa Priyadarsini

Dr Kirupa Priyadarsini M

PSG College of Technology

M

Dr M Vasan

National College, Tiruchirappalli - 620 001.

Pardeep

Dr Pardeep Kumar

Keshav Mahavidyalaya

Prakash Kumar

Dr Prakash Kumar Sen

AKS University, Satna

Vidyadhar Reddy

Prof Vidyadhar Reddy Aileni

Institute of Public Enterprises

Riyazahmed

Dr Riyazahmed Kalilur Rahman

SDM Institute for Management Development

Ravindran

Dr Ravindran D

Kristhu Jayanthi College, K. Narayanapura

Sandeep

Dr Sandeep Kumar

Tecnia Institute of Advanced Studies

Balaji

Dr Balaji S G

MEASI INSTITUTE OF MANAGEMENT

Shaila

Dr Shaila Bootwala

M C E Societys Abeda Inamdar Senior College For Girls, Pune

Shilpa S

Dr Shilpa S Chadichal

Alliance University, Bangalore

T Sangeetha

Dr T Sangeetha Sudha

Holy Cross Home Science College, 52, New Colony, Tuticorin - 628 003.

Varadaraj

Dr Varadaraj A

Alliance University, Bangalore

Vikram

Dr Vikram Virupakshappa

Jawaharlal Nehru New College of Engineering

Scholarly Work

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Scholarly Publications

Knowledge management–A road map for winning organization.

Open Access
article
Authors: Prasanna MohanRaj

Superior Customer Experience through Brand Positioning-Empirical Study on Branded Shirts

Open Access
article
Authors: Prasanna MohanRaj

Product Management

Open Access
book
Authors: Prasanna MohanRaj

Conceptual framework on corporate branding

Open Access
article
Authors: Prasanna MohanRaj

• Measurement of Brand Preferences Brand Loyalty in Business Magazines

Open Access
book chapter
Authors: Prasanna MohanRaj

An empirical model for brand loyalty measurement

Open Access
article

A study of the impact of values and lifestyles (VALS) on brand loyalty with special reference to English newspapers

Open Access
article
Authors: Prasanna MohanRaj and Madhu and C Anandan

A study on brand preferences of washing soaps in rural areas

Open Access
article