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Dr Devashish Das Gupta

vidwan id: 56294
Male

Associate Professor, Marketing
Indian Institute of Management Lucknow

Expertise

  • Business

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Bio

Senior Citizen Shopping Behaviour Food Shopping Behaviour Retail Value Chain Tourist Destination Marketing &Tourist Shopping Behaviour Modelling Customer Value Proposition Marketing Interventions in Customer Decision Support System

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Lucknow
  • Indian Institute of Management, Lucknow, Prabandh Nagar
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Associate Professor Jan 2010 – Present
Indian Institute of Management Lucknow | Marketing

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Co-Authors (4)

Lalitha

Dr Lalitha Krishnamurthy

Mount Carmel College,58, Palace Rd, Bangalore-52 (Autonomous)

Neena Mary

Dr Neena Mary C T

Women`s Christian College

S

Dr S Praveen Kumar

Madurai Kamraj University

Scholarly Work

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Scholarly Publications

Tourism Marketing

Open Access
book
Authors: Lalitha Krishnamurthy, Dr.Arockia Rajasekar, Dr.D.Rajajebasingh

Senior Citizens: as Food Shoppers

Open Access
article

"Tourism in Global Village" ISBN 978-3-8383-5957-1

Open Access
article
Authors: DD Gupta

COUNTRY OF ORIGIN EFFECT IN SERVICES: RESEARCH AGENDA FOR EMERGING ECONOMIES

Open Access
article
Authors: D DasGupta, H Maurya

Krishna K. Havaldar; Business Marketing-Text & Cases; (Mcgraw Hill)

Open Access
article

"Customer Loyalty And Approach Of Service Providers: An Empircal Study Of Mobile Airtime Service Industry In India"

Open Access
article

Product Management

Open Access
book
Authors: Prasanna MohanRaj

Adoption and Use of ICT in Indian Tourism: Interventions for the top tourist destination of India

Open Access
article
Authors: V Gupta, DD Gupta