Expertise

  • Management

Publications

Total Articles 48
Books 0
Proceedings 0

Publications

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Scopus

Citations 74
h-index 3

CrossRef

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Citations 80
h-index 4
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Professional Recognition

2003

University rank Holder

Bharathiar University
2022

Best Paper Award in an International conference

IFIM Business School
2023

Best Paper Award in an International conference

VIT

Community & Membership

2021

Internship and Dissertation commitee

member
2021

Center for social impact and research

member
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Bio

Marketing

Personal Details

  • Male
  • Alliance University, Chandapura, Anekal
Ph.D
National Institute of Technology Tiruchirappalli 2009
MBA
Other Institute 2003
B.E
Bharathidasan University 2001
Associate Professor Aug 2010 – Dec 2024
Alliance University, Bangalore | Alliance Ascent College

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Co-Authors (22)

Ananth

Dr Ananth S

Alliance University, Bangalore

Bhaskar

Bhaskar Naidu

PVKN Govt. Degree College, CHITTOOR Urban

Devaraju Sanjeeva

Dr Devaraju Sanjeeva Rao

Bharathiya Vidya Bhavans Vivekananda College of Science, Humanities & Commerce

Devashish Das

Dr Devashish Das Gupta

Indian Institute of Management Lucknow

Mohammed Abdul

Prof Mohammed Abdul Azeem

Maulana Azad National Urdu University

Kirupa Priyadarsini

Dr Kirupa Priyadarsini M

PSG College of Technology

M

Dr M Vasan

National College, Tiruchirappalli - 620 001.

Pardeep

Dr Pardeep Kumar

Keshav Mahavidyalaya

Prakash Kumar

Dr Prakash Kumar Sen

AKS University, Satna

Vidyadhar Reddy

Prof Vidyadhar Reddy Aileni

Institute of Public Enterprises

Riyazahmed

Dr Riyazahmed Kalilur Rahman

SDM Institute for Management Development

Ravindran

Dr Ravindran D

Kristhu Jayanthi College, K. Narayanapura

Sandeep

Dr Sandeep Kumar

Tecnia Institute of Advanced Studies

Balaji

Dr Balaji S G

MEASI INSTITUTE OF MANAGEMENT

Shaila

Dr Shaila Bootwala

M C E Societys Abeda Inamdar Senior College For Girls, Pune

Shilpa S

Dr Shilpa S Chadichal

Alliance University, Bangalore

T Sangeetha

Dr T Sangeetha Sudha

Holy Cross Home Science College, 52, New Colony, Tuticorin - 628 003.

Varadaraj

Dr Varadaraj A

Alliance University, Bangalore

Vikram

Dr Vikram Virupakshappa

Jawaharlal Nehru New College of Engineering

Scholarly Work

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Scholarly Publications

A study on the ‘futuristic aspect’ of transforming the organisations towards ‘sustainable practises’

Open Access
article

A study on the ‘futuristic aspect’ of transforming the organisations towards ‘sustainable practises’

Open Access
Article

Sustainability in Conjunction with the Latest Business Technology Advancements

Open Access
conference proceedings
Authors: Prasanna mohan raj

INFLUENCE OF EDUCATIONAL APPS ON SKILL DEVELOPMENT AND PERFORMANCE OF HIGHER SECONDARY SCHOOL STUDENTS

Open Access
article

Assessing the Effectiveness of Community-Based Natural Resource Management

Open Access
article
Authors: VARADARAJ ARAVAMUDHAN

Consumer Buying Behavior of Apparels in Bangalore: Analysis on pre- and post-COVID 19 Buying Behavior

Open Access
article

SATISFACTION-IMPORTANCE MATRIX: MEASURING CUSTOMER SATISFACTION IN MOBILE SECTOR

Open Access
article
Authors: Dr.M.Prasanna Mohan Raj

Digital Marketing in B2B context and its impact on Start Ups

Open Access
conference paper
Authors: Prasanna mohan raj