Ministry of Education
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Dr Nitesh Behare

vidwan id: 424927
Male

Associate Professor, Balaji Institute of International Business
Sri Balaji University

Orchid Icon 0000-0002-9338-8563 Google Scholar Icon 57204806090

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 40
h-index 2

CrossRef

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Citations 6
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Marketing

Personal Details

  • Male
  • Associate Professor , Sri Balaji University
  • Balaji Institute of International Business, Sri Balaji University, Pune
MBA, PhD
Sant Gadge Baba Amravati University 2007
Associate Professor Aug 2015 – Present
Sri Balaji University | Balaji Institute of International Business
Assistant Professor (Grade-II) Aug 2010 – Aug 2015
Institute of Business Management and Research 137

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Scholarly Work

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Scholarly Publications

The rise of OTT: A dynamic shift towards binge watching, an increase for on-demand entertainment

Open Access
Book Chapter
Year: 2024. Pages: 195-213 .
Authors: Pritesh Pradeep Somani ., Ushmita Gupta ., Vishwanathan Hariharan Iyer ., Nitesh Behare ., Rashmi Darshan Mahajan ., Meenakshi Singh .,
DOI 10.4018/979-8-3693-0116-6.ch012

Influence of instagram as a social media platform on academic routine and schedule of students

Open Access
Book Chapter
Year: 2024. Pages: 249-263 .
Authors: Pritesh Pradeep Somani ., Ushmita Gupta ., Rashmi Mahajan ., Vishwanathan Iyer ., Nitesh Behare ., Meenakshi Singh .,
DOI 10.4018/979-8-3693-0855-4.ch017

Introduction to industry 4.0: Understanding the concept, evolution, and key technologies shaping industry 4.0

Open Access
Book Chapter
Year: 2024. Pages: 1-19 .
Authors: Rashmi Mahajan ., Meenakshi Singh ., Vishwanathan Iyer ., Ushmita Gupta ., Pritesh Pradeep Somani ., Nitesh Behare .,
DOI 10.4018/979-8-3693-1363-3.ch001

Data-driven insights: The power of genetic information in precision marketing

Open Access
Book Chapter
Year: 2024. Pages: 41-65 .
Authors: Nitesh Behare ., Rashmi D. Mahajan ., Ashish Mohture ., Shrikant Waghulkar ., Shubhada Nitesh Behare ., Vinayak Shitole ., Anandrao Bhanudas Dadas .,
DOI 10.4018/979-8-3693-2367-0.ch003

Bridging genomic data and CRM: Revolutionizing customer engagement

Open Access
Book Chapter
Year: 2024. Pages: 113-134 .
Authors: Nitesh Behare ., Rashmi D. Mahajan ., Shubhada Nitesh Behare ., Pritesh Pradeep Somani ., Vishwanathan Iyer ., Ashwin Megha ., Shital Gupta .,
DOI 10.4018/979-8-3693-2754-8.ch006

AI integration in e-commerce wishlists: Navigating opportunities and challenges

Open Access
Book Chapter
Year: 2024. Pages: 58-84 .
Authors: Nitesh Behare ., Shubhada Nitesh Behare ., Shrikant Waghulkar .,
DOI 10.4018/979-8-3693-4195-7.ch003
1

Bridging the digital divide: Exploring the role of OTT platforms in advancing digital inclusion in the global south

Open Access
Book Chapter
Year: 2024. Pages: 218-240 .
Authors: Nitesh Behare ., Suraj Sharma ., Varada Inamdar ., Swapnali Bhosale ., Shrikant Waghulkar .,
DOI 10.4018/979-8-3693-3526-0.ch012

Streaming revolution: Tracing the evolution of OTT media from its origins to the present

Open Access
Book Chapter
Year: 2024. Pages: 8-31 .
Authors: Nitesh Behare ., Vinayak Chandrakant Shitole ., Shubhada Nitesh Behare ., Shrikant Ganpatrao Waghulkar ., Tabrej Mulla ., Suraj Ashok Sonawane .,
DOI 10.4018/979-8-3693-0116-6.ch002