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Dr RAJALAKSHMI C

vidwan id: 387249
Female

Associate Professor, MBA
Sakthi Institute of Information and Management Studies

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Professional Recognition

2023

BEST ACADEMICIAN Award

Scientific International Publishing House
2024

Top Performing Mentor Award (JAN – APR 2024)

NPTEL

Community & Membership

2023

IIC

PRESIDENT

Scientific International Publishing House

2023
SIPH2023183(Life Member)

ISTE (LM 62604)

2005
LIFE MEMBER

Bio

Expertise in Organisational Behaviour, Principles of Management, Operations and Marketing Management, Strategic HRM, Supply Chain and Service Operations Management, and Materials Management. Skilled in integrating management concepts with practical applications, ensuring operational efficiency, strategic workforce planning, customer-focused services, and effective resource utilization for sustainable business growth.

Personal Details

  • Female
  • Associate Professor , Sakthi Institute of Information and Management Studies
  • Sakthi Institute of Information and Management Studies
Ph.D
Anna University 2018
MBA
Other Institute 2004
B.E.
Other Institute 2002
Associate Professor Aug 2022 – Present
Sakthi Institute of Information and Management Studies | MBA
Professor (HAG) Dec 2018 – Jun 2022
Adhiparasakthi Engineering College
Assistant Professor May 2010 – Dec 2018
Adhiparasakthi Engineering College
Lecturer Feb 2005 – May 2010
Adhiparasakthi Engineering College

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Organisations (9+)

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RAJALAKSHMI

Dr RAJALAKSHMI C

Associate Professor

Thiyagu

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Professor

Co-Authors (3)

Pooja

Ms Pooja P R

Davangere University

Reetika

Ms Reetika Pal

Amity University, Uttar Pradesh

Sudarsana

Prof Sudarsana Sarkar

Prasanta Chandra Mahalanobish Mahavidyalaya

Scholarly Work

Impact Lecture Scheme

Funding Agency: IIC

Co - cordinator

20,000/-

2023 - 2024

Completed
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Device for Predictive accounting analytics for Business Forecasting

E. Afreen Banu
Engineering and Technology Patent No. : 430427-001 Filed : 14-06-2024
Published : 13-09-2024 Published

An analysis of the most effective strategies for driving consumer encouragement using Social Media

5
- Application No. : 202221052836 Filed : 15-09-2022
Published : N/A Filed

Scholarly Publications

IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH: COMPARATIVE ANALYSIS OF ASEAN COUNTRIES.

Open Access
article
Authors: Dr Shabana Azami1*, Dr.C. Rajalakshmi2 , Dr Basil Mahmod Ali Defalla4 , Dr Syam Prasad6, Dr Biju Joseph7

Study on NBA Implementation in Engineering Discipline"

Open Access
book chapter
Authors: Nalla Bhanu Teja, Department of Mechanical Engineering, Aditya College of Engineering, Surampalem, India M. Thirunavukkarasu, Department of Automobile Engineering, Dr. Mahalingam College of Engineering and Technology, Coimbatore, India C. Rajalakshmi, Dep

APPLICATION OF SWOT ANALYSIS IN CONSTRUCTION INDUSTRY-A QUALITATIVE STUDY IN COIMBATORE DISTRICT

Open Access
article
Authors: Dr.C.Rajalakshmi, Dr.M.Mariappan

SERVICE QUALITY MANAGEMENT IN TECHNOLOGY DRIVEN ORGANISATION - AN EMPIRICAL STUDY IN CHENNAI CITY

Open Access
article
Authors: Dr. C. Rajalakshmi,Dr. A. Jafersadhiq

Types of online advertisements and online buyers

Open Access
article
Authors: Rajalakshmi, C; Rani, PU

Investigating the Impact of Online Advertising on Consumer Attitude towards Purchasing Electronic Gadgets–An Empirical Study using SEM Approach

Open Access
article

EMERGING PARADIGMS IN FM RADIO

Open Access
article

Fm Radio – an untapped opportunity for green advertising

Open Access
article
Authors: C. Rajalakshmi, R. Senapathi