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Dr K Priyatharsini

vidwan id: 365814
Female

Assistant Professor, MBA
Sakthi Institute of Information and Management Studies

Expertise

  • Business

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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CMA

2022
Permanent

Bio

Dr. K. PRIYATHARSINI has a doctorate in Marketing from Bharathiar University. She has over 13 years of teaching, research, and industry experience. She always actively takes part in student’s activities for enhancing their leadership skills and mutually connects with alumni of SIIMS. She has coordinated and organised many conferences, seminars, workshops and faculty development programmes and also published papers in international peer- reviewed journals listed in ABDC, Scopus; and presented pap

Personal Details

  • Female
  • Assistant Professor , Sakthi Institute of Information and Management Studies
  • Samathur,Pollachi
Ph.D
Sree Saraswathi Thyagaraja College 2022
Assistant Professor Jul 2011 – Present
Sakthi Institute of Information and Management Studies | MBA

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Scholarly Publications

SOCIAL MEDIA MARKETING; A STUDY ON IMPACT OF SOCIAL MEDIA ON MARKETING A BRAND

Open Access
Authors: Tripti Tiwari Dr. K. Priyatharsini, Dr.A.Giri Prakash, P. Priyadharsini, Dr. K. Latha, DR. Subramani Lenin

SOCIAL MEDIA MARKETING; A STUDY ON IMPACT OF SOCIAL MEDIA ON MARKETING A BRAND

Open Access
article
Authors: DR.G. AKILANDESWARI & M.KUNTHAVI NAPPINNAI K. PRIYATHARSINI

GREEN HRM ENVIRONMENT AND ORGANISATIONAL SUSTAINABILITY OF SELECTED INDUSTRIES IN COIMBATORE DISTRICT- AN EMPIRICAL ANALYSIS

Open Access
article
Authors: Dr. A. Giri Prakash, Dr. K. Priyatharsini

COIMBATORE DISTRICT'S AGRICULTURIST CHALLENGES AND REVIVAL STRATEGIES

Open Access
article
Authors: DR.G. AKILANDESWARI & M.KUNTHAVI NAPPINNAI K. PRIYATHARSINI

A Study on Consumer Perception towards Multiplex Theatre-with special reference to Coimbatore City

Open Access
article
Authors: K Priyatharsini, R Umamaheswari