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Dr Yesha Mehta

vidwan id: 366869
Female

Associate Professor, Marketing
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

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Community & Membership

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AIMA

2022
One Year

AIMS International

2022
Five Years

TiE Mumbai (2198)

2022
One year

Bio

Experienced Associate Professor with a demonstrated history of working in the education management industry. Skilled in Marketing, Digital Marketing, Consumer Behaviour, E-learning, and Instructional Design.

Personal Details

  • Female
  • Associate Professor , Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai
  • Thakur Institute of Management Studies & Research, Address Thakur Institute of Management Studies & Research, C-Block, Thakur Educational Campus, Shyamnarayan Thakur Marg, Thakur Village, Kandivali (East)
Ph.D
Veer Narmad South Gujarat University 2020
Master in Business Administration (MBA)
Veer Narmad South Gujarat University 2008
Bachelors in Engineering
Other Institute 2005
Associate Professor Jul 2022 – Present
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing
Assistant Professor Jul 2010 – Jun 2022
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing

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Co-Authors (1)

Pratiksinh

Dr Pratiksinh Vaghela

S. R. Luthra Institute of Management (SFI)-First shift-SURAT.750

Scholarly Work

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Impact of Pandemic (COVID-19) on Textile Industry in Surat

University Veer Narmad South Gujarat University
Year 2023
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Scholarly Publications

Post COVID-19 – Review of Human Resource Management Practices

Open Access
conference proceedings
Authors: Chandrakant Varma, Yesha Mehta

Diversity in Higher Education through elearning: An Exploratory Study on Management Faculties in Mumbai Metropolitan Region

Open Access
conference proceedings
Authors: Ms. Anshita Chelawat, Dr. Seema Sant, Ms. Reema Shah, Dr. Yesha Mehta

Post COVID-19 – Review of Human Resource Management Practices

Open Access
conference paper
Authors: Dr. Chandrakant Varma, Dr. Yesha Mehta

Learning Inclination, Executives, and Online Learning.

Open Access
article
Authors: Sushil Kumar Pare, Dr. Yesha Mehta, Mr. Girish Korde, Dr. Yogesh Funde

A Study on Impact of Case Studies on Learner’s Perspective Understanding

Open Access
article
Authors: Dr. Yesha Mehta, Dr. Sushil Kumar Pare, Ms. Shraddha Luniya

Customer Satisfaction in a Cash & Carry business

Open Access
article
Authors: Siddhesh Subhash Ambre, Dr. Yesha Mehta, Ms. Shraddha Luniya, Dr. Sushil Kumar Pare

Continue Self-Funding or Pitch to Investors? Finding the Right Strategy for Zoivane, a Pet Wellness Brand

Open Access
book chapter
Authors: Dr. Jimmy M Kapadia, Dr. Delnaz Variava, Ms. Ushma Desai, Dr. Yesha Mehta, Dr. Pratiksinh S Vaghela

Pandemic & Panic Buying: An Exploratory Study

Open Access
article
Authors: Dr Yesha Mehta, Dr Sushil Kumar Pare, Ms. Sejal Gupta, Ms. Megha Singh Chauhan