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Dr Yesha Mehta

vidwan id: 366869
Female

Associate Professor, Marketing
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

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Community & Membership

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AIMA

2022
One Year

AIMS International

2022
Five Years

TiE Mumbai (2198)

2022
One year

Bio

Experienced Associate Professor with a demonstrated history of working in the education management industry. Skilled in Marketing, Digital Marketing, Consumer Behaviour, E-learning, and Instructional Design.

Personal Details

  • Female
  • Associate Professor , Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai
  • Thakur Institute of Management Studies & Research, Address Thakur Institute of Management Studies & Research, C-Block, Thakur Educational Campus, Shyamnarayan Thakur Marg, Thakur Village, Kandivali (East)
Ph.D
Veer Narmad South Gujarat University 2020
Master in Business Administration (MBA)
Veer Narmad South Gujarat University 2008
Bachelors in Engineering
Other Institute 2005
Associate Professor Jul 2022 – Present
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing
Assistant Professor Jul 2010 – Jun 2022
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing

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Co-Authors (1)

Pratiksinh

Dr Pratiksinh Vaghela

S. R. Luthra Institute of Management (SFI)-First shift-SURAT.750

Scholarly Work

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Scholarly Publications

A study on Mobile Handset Replacement Market

Open Access
article
Authors: Sushil Kumar Pare, Yesha Mehta

Effect of Social Media on Purchase Decision

Open Access
article
Authors: Mr. Yogesh Funde, Ms. Yesha Mehta

Managing Challenges in Retail innovation across the globe

Open Access
conference paper
Authors: Vidhya Pillai, Yesha Mehta

An exploratory study on consumers' preferences of OTT platforms

Open Access
article
Authors: Ms. Dhanashree Bajaj, Mr. Harsh Agrawal, Ms. Yesha Mehta, Dr. Sushil kumar Pare